CES Asia is owned and produced by the Consumer Technology Association (CTA) and co-produced by Shanghai Intex Exhibition Co., Ltd (Shanghai Intex).
Vehicle technology will be spearheaded by three major auto manufacturers –Hyundai, NEVS and Volvo.
Major vehicle technology companies will be on hand at CES Asia showcasing the full supply chain of vehicle tech, including Baidu, Continental, NavInfo, Pioneer and Volvo.
Featured automotive technology will be on display both on the show floor and outdoor exhibit space.
According to CTA research, factory-installed technologies, from entertainment systems to driver-assist features, make up an estimated 50 percent of the collective value in new vehicles, up from about 25 percent just 10 years ago.
More than 300 companies are already slated to exhibit, including 3M, Audio-Technica, Baidu, Changhong Electric, Continental, Digital China, DJI, Fossil/Misfit, Garmin, Gibson Brands, Goertek, Haier, Huawei, Hyundai, Konka Group, LeEco, Monster, NavInfo, NEVS, Onkyo, OtterBox, Pioneer, PPTV, Scosche, Suning, United States Postal Service, UPS, Valeo, Volvo, Voxx, Wacom and Yuneec.
Ultimately, CES Asia 2017 is expected to draw more than 30,000 attendees and more than 1,100 global media to cover some 450 exhibiting companies showcasing innovation across 19 product categories, including major growth areas such as drones, the Internet of Things (IoT) and virtual reality.
For the startup arena, CES Asia is partnering Zhangjiang Hi-Tech Park (ZJ Park), Shanghai’s largest tech park, to attract innovative startups to the show.
After its debut in 2016 with 64 startups, Startup Park is expected to have at least 75 innovative startups and is slated to gather budding companies from around the globe – mainland China, France, Poland, Singapore, South Korea, Taiwan and the U.S.
Additionally, leading institutions, la French Tech, KNU Start-up & Entrepreneurship Foundation and Shenzhen Valley Ventures will lead groups of startups looking to break into the rapidly growing Asian market.