The addition to Akamai’s Sola Vision Portfolio performs dynamic insertion of targeted advertisements into video streams across Internet-connected devices.
The Cloud-based solution is designed to meet the scalability challenge to reach the largest online audiences.
New Akamai Ad Integration Services bring higher quality and simplicity to online video advertising.
The newest offering in Akamai’s cloud-based Sola Vision suite of workflow, security, and connectivity solutions, Ad Integration Services is designed to simplify the insertion of individually-targeted advertising video content into video streams without the potential quality degradation inherent in a client-based approach.
Ad Integration Services’ in-network ad insertion approach is architected for high scalability to meet the demands of the largest online audiences.
Sola Vision’s Ad Integration Services dynamically inserts targeted ads from multiple ad decisioning/ad network platforms into linear and on-demand video streams for delivery to any Internet-connected device via Akamai’s Sola Sphere media delivery network.
Ad Integration Services leverages mDialog’s Smart Stream Platform technology and open standards-based architecture to allow online content providers to maintain existing video infrastructures and workflows.
By shifting the complexities of online video advertising insertion from the player to the cloud, Ad Integration Services can simplify or remove many of the functions and third-party integrations that are required with a client-based ad insertion approach.
This approach is designed to eliminate the risk of quality problems due to last-mile bandwidth contention between ad and video content during the critical transition from content to ad playback.
The player/client for this new solution uses a lightweight SDK to ensure accurate Internet Advertising Bureau (IAB) compliant measurement beaconing.
This easily integrated SDK also supports interactive video ads and ad-skipping prevention in order to deliver a seamless TV-quality viewing experience across devices.
Sola Vision, the cloud-based portfolio of online video services within Akamai’s Sola Media Solutions, is a comprehensive set of integrated, modular services designed to offer customers a powerful way to simplify and streamline the challenges of online media workflow, protection, and connectivity.
Supported by the Akamai Intelligent Platform, Sola Media Solutions enable the economic online distribution of content to the broadest possible array of devices, delivering rich, high-definition quality video to any device at broadcast-size audiences.
Sola Vision Ad Integration Services are compatible with a range of leading encoders, including Cisco Media Processor, Elemental Live, and Envivio C4. Further information about Ad Integration Services, as well as all of Akamai’s Sola Media Solutions, is available here.
Tags: advertising, Akamai, enterprise IT, video