New Arrival: Fitbit Launches 3 Health & Fitness Wearables

Fitbit officially launched in Singapore the Fitbit Versa Lite Edition (S$248), Fitbit Inspire HR (S$158), and Fitbit Inspire (S$118). The wearables brand also introduced the Fitbit Ace 2 (to be launched later).

Consumers of any fitness level can choose the wearable that fits his/her needs. Louis Lye (Left), Regional Director, SEA, HK & Taiwan, Fitbit; and Steve Morley, VP & GM, APAC, Fitbit.

Consumers of any fitness level can choose the wearable that fits his/her needs. Louis Lye (Left), Regional Director, SEA, HK & Taiwan, Fitbit; and Steve Morley, VP & GM, APAC, Fitbit.

Beyond devices, the Fitbit platform offers users software features, access to their data, and connection to one of the largest global health and fitness social networks to help drive positive behavior change.

Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalise their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.

At S$248, Versa Lite Edition is Fitbit’s most affordable smartwatch, targeting users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health.

The Fitbit Inspire HR is the brand’s most affordable and stylish 24/7 heart rate tracking device at S$158.

For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire is available at S$118.

More details below from the press release.

Affordable, accessible products fit for everybody

Building on the success of the Fitbit Versa family of devices, Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for.

These include automatic activity, PurePulse® 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor.

The sensor has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.

It features a simple one-button, lightweight, swim proof design in new bold color choices for the young at heart.

The Fitbit Inspire HR heart rate tracking device packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design.

The Fitbit Inspire tracker has the essential health and fitness features to help consumers stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations,

Reminders to Move and timer and stopwatch apps to help users stay on track.

Both trackers have a new modern, comfortable and swim proof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.

Fitbit Ace 2 helps kids at ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends.

Ace 2 has a new swim proof design with a bumper to protect the screen during kid-related activities all day long, and is available in fun and bold kid-friendly colors and accessories that include patterned designs.

Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalise their profiles within the Fitbit app.

Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities.

Innovative app update to motivate and inspire

The Fitbit app will soon receive a major redesign, giving users more ways to personalise their health journey on Fitbit.

The new design will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit’s large global health and fitness social community.

The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.

Additionally, the Fitbit Community Feed is expanding this month to more than 80 new markets in nine languages to users across Asia, Europe and Latin America.

A friendly and welcoming social network that provides support, accountability and motivation from friends and other like-minded individuals, this global expansion of the Fitbit Community will enable more users to fully unlock the value of the Fitbit platform.

A wide range of sport and lifestyle accessories are available to add personal style to all four products for any activity or occasion.

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