Borneo Motors has launched a locally-developed iPad application – iTrust – in partnership with SingTel. The app helps staff provide Toyota customers a more personalised vehicle servicing experience with enhanced interactivity.
Customers will be able to view videos of comparative testing, such as the video of a Toyota Genuine Brake Pads alongside that of a counterfeit part.
The new app embodies 40 years of expertise and experience from Borneo Motors.
As most customers are not inclined to understand the technicalities of their Toyota’s servicing requirements, iTrust will enable the salesforce to explain the intricate details with clarity of visual and audio aids.
With iTrust, customers can expect a more interactive experience with diagrammatic illustrations, embedded videos and images of a Toyota’s internal components and systems.
Contents can be personalised to individual servicing needs and customised for recommended servicing intervals.
Traditionally, a customer with limited knowledge has to rely on the technician’s recommendations for change of parts.
iTrust shifts the power of the purchase decision back to the customer, as customers will gain visibility on the deteriorated part and be educated by the salesforce on the implications of wear and tear and make a more aware decision.
By end March 2013, the remaining 3 satellite centres will follow-suit.