StarHub has launched a consumer-engaging charitable campaign that has never before been seen in Singapore: the pledging of unused talktime, mobile data and SMS for the benefit of the less privileged.
Update (12 July, 2014):
Starting from today, StarHub post-paid customers can pledge their unused talktime, mobile data and SMS for the month of August 2014 to the 4G4Good campaign.
Simply SMS the messae “Opt-in” to 6904.
Representatives from StarHub, ISCOS, SAVH, MINDS, CPAS, SPD and AWWA launching StarHub’s 4G4Good campaigns.
In this unique and innovative campaign, StarHub Mobile post-paid customers will be able to pledge their unused talktime, mobile data and SMS.
“4G4Good is really about customer-driven philanthropy; StarHub is just the enabler. It is our altruistic customers who generously choose to pledge any unused talktime, mobile data and SMS in support of the beneficiaries. StarHub is extremely happy to be the first in Singapore to facilitate this kind of charitable campaign,” said Jeannie Ong, Chief Marketing Officer, StarHub.
StarHub then aims to donate the gift of mobile telecommunications to beneficiaries from AWWA, CPAS, ISCOS, SAVH and SPD.
4G4Good is available to all StarHub Mobile post-paid customers.
They can opt to pledge their unused talktime, mobile data and SMS for their August billing cycle by sending an SMS message “Opt-in” to 6904.
Customers can make their pledges between 12 July and 31 August 2014 and pledges from billing cycles ending in August 2014 will be consolidated.
Depending on the response from its post-paid customers, StarHub may decide to extend the pledging window for a longer period.
StarHub volunteer Teo Xueli teaching MINDS student Anisa Bte Adam to use her new smartphone.
StarHub will provide talktime, mobile data and SMS on a monthly basis to a number of individual beneficiaries from the five 4G4Good charitable organisations.
“A big thank you to StarHub for their thoughtful gesture through this 4G4Good Mobile Campaign. SAVH urges all eligible StarHub Mobile post-paid customers to generously pledge their unused talktime, mobile data and SMS, as well as pre-loved mobile handsets, to benefit SAVH clients from lower-income backgrounds,” expressed Mr Michael Tan, Executive Director, SAVH.
The free talktime, mobile data and SMS will be provided for one year beginning from October 2014.
These organisations were selected as their clients and caregivers could benefit greatly from mobile communication to stay in touch with their loved ones, potential employers and medical help, yet they are in circumstances where maintaining a mobile communication device was difficult or impossible.
Through this community-centric public engagement, StarHub hopes to reach out to its hundreds of thousands of eligible mobile post-paid subscribers to support 500 beneficiaries for one year with free talktime, mobile data and SMS.
The campaign was launched at MINDS (Movement for the Intellectually Disabled) Towner Garden School.
“With this 4G4Good mobile campaign initiated by StarHub, clients of AWWA will be able to save some of their limited funds for other basic needs and yet have a very convenient way of communicating with their family and friends. It will also allow us to reach out to our clients to better engage them to fulfil our mission in empowering them to maximise their potential to lead dignified and independent lives. We thank StarHub for this great initiative in contributing back to the community,” said Mr Tim Oei, Chief Executive Officer, AWWA.
StarHub also donated 10 smartphones and pre-paid SIM cards pre-loaded with talktime and SMS to students from MINDS’ Vocational Experience class and on work attachments.
The infocommunications provider hopes that the provision of these phones and SIM cards will allow the MINDS students to find independence while still keeping in touch with loved ones, caregivers and employers.
In addition, all members of the public can donate their working pre-loved mobile smartphones and chargers to these beneficiaries, via StarHub Shops at Bedok Mall, Tampines Mall, Plaza Singapura and Westgate, as well as at StarHub’s corporate office at StarHub Green.
Donations can be made in sealed StarHub envelopes, available at donation boxes at the above locations, from 12 July till 31 December 2014.
All data in donated phones will be wiped clean to protect the customers’ privacy.
Beneficiaries of StarHub’s 4G4Good campaign
- AWWA – Asian Women’s Welfare Association
- CPAS – Cerebral Palsy Alliance Singapore
- ISCOS – Industrial & Services Co-Operative Society
- SAVH – Singapore Association of the Visually Handicapped
- SPD – Society for the Physically Disabled
Tags: AWWA, charity, CPAS, ISCOS, MINDS, SAVH, Singapore, SPD, StarHub, telcos