Jabra launched its latest consumer True Wireless Stereo (TWS) earbuds in Singapore: Elite 8 Active (S$308) and Elite 10 (S$378). Available from 22 September 2023 in all authorised retailers including Jabra’s official stores in Lazada and Shopee.
The Jabra Elite 8 Active (S$308) on the left is available in caramel, navy, black and dark grey; while the Jabra Elite 10 (S$378) is available in Cream, Cocoa, Titanium Black, Gloss Black, and Matt Black.
Jabra boasts that the Elite 8 Active has been tested to be the toughest earbuds on the market with military standards for ruggedised electronics, IP68, Jabra ShakeGrip, and Dolby Audio.
The Elite 10 are Jabra’s flagship earbuds – optimised for Dolby Atmos with Dolby Head Tracking and engineered for long-wearing comfort and clear calls.
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The new Jabra Elite 10 at the Singapore launch.
The two earbuds feature Spatial Sound, sophisticated Active Noise Canceling (ANC), optimal battery life and compact designs for both work and life.
More details below from the press release.
The world’s toughest earbuds
Built for much more than running or sports, the Elite 8 Active earbuds are designed to be durable.
The Elite 8 Active buds pass all the required tests for the US Military Standard for Ruggedized Electronics (810H).
That is everything from humidity and high temperature to rain and altitude.
They are completely watertight when submerged up to 1.5m – they are IP68 rated, meaning that they are fully dust and waterproof, whilst the charging case is IP54 rated to be dust and splashproof.
“Jabra has been successful by identifying user needs and then applying our unique audio engineering capabilities to meet those needs. For Elite 10, we focused on comfort and calls and music performance to meet the need for all day use from music to meetings. For Elite 8 Active, we meet the need for users to be confident to use their earbuds, wherever they are, from work to work-out,” said Calum MacDougall, SVP at Jabra.
In addition, we put Elite 8 Active through their paces with Highly Accelerated Corrosion Testing (HACT).
This requires the earbuds to pass 11 full cycles of testing, including enduring 2 hours in 40°C temperatures with 93% humidity, going through a 15-minute splash test in salt water, and surviving a 15-minute 40°C heat drying test, to successfully prove their anti-corrosion credentials.
All of this whilst staying secure in the ear with the improved grip provided by Jabra ShakeGrip™ technology.
While Jabra Elite 8 Active earbuds are proud to be tough, they have not sacrificed their sound, nor aesthetic.
They are made to fuel workouts with incredible sound thanks to Dolby Audio, which delivers lifelike, clear sound for a longer and more comfortable listening experience.
The Adaptive Hybrid Active Noise Cancellation (ANC) automatically optimizes the ANC performance to the environment you’re in.
Wind Neutralizing HearThrough™ technology also muffles any wind interference without blocking out traffic, ensuring safety without compromising on steady sound.
With 6-mic call technology and wind noise protecting mesh, stable smartwatch connectivity, Google Assistant, Fast Pair, Swift Pair and Spotify Tap, battery life for up to 8 hours (32 hours with a case), these earbuds are just as good for working as for working out.
Dialling-up your Dolby Atmos listening experience
Jabra’s new top-of-the-line Elite 10 earbuds promise the best combination of comfort, sound and calls anywhere, for both work and life.
These true wireless earbuds, which are optimized for enjoying content in Dolby Atmos, are truly immersive and Jabra’s first earbuds to support Dolby Head Tracking.
Promotions
From 22 September to 15 October 2023, trade in any Jabra TWS to get S$100 off the Jabra Elite 8 Active and Elite 10 at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.
From 16 October to 5 November 2023, trade in any Jabra TWS to get S$50 off the Jabra Elite 8 Active and Elite 10.
Also from 22 September to 15 October 2023, every purchase of Elite 8 Active include a complimentary S$50 Puma e-voucher, while every purchase of Elite 10 comes with 4 complementary Golden Village Movie Tickets worth S$62.
Dolby Head Tracking engages listeners in a whole new way by keeping them in the center of the soundstage as they move their head, enabling a more natural sound experience for all your favorite entertainment, including both Dolby Atmos and stereo content.
And when available, the combination of Dolby Head Tracking together with Dolby Atmos content further elevates the sound with incredible detail and clarity for the ultimate Dolby Atmos listening experience.
Elite 10 also eliminates surrounding noise with Jabra Advanced Active Noise CancellationTM.
The ultra-powerful ANC auto-adjusts for what’s around you.
This is achieved by infrasonic waves that measure the ear canal and algorithms which detect noise leakage and wind conditions.
As a result, the earbuds will automatically switch to the highest ANC gain in noisier environments and reduce the gain in quiet places.
“We are thrilled to work with Jabra to launch Jabra Elite 8 featuring Dolby Audio and Jabra Elite 10 with Dolby Head Tracking, delivering incredible audio experiences to consumers in Singapore,” said Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories.
Designed with learnings from Elite 7 Pro for fit and Elite 85t for all-day wearing comfort, the Elite 10 is the first in Jabra’s true wireless earbuds range to offer Jabra ComfortFit technology for the most natural, airy fit and less occlusion, due to its semi-open design that relieves ear pressure, allowing users to walk and talk in comfort.
Every surface the ear touches is made of soft silicon for a snug fit, meaning less wearing fatigue for all-day use.
These earbuds are also designed to cater for more ear shapes and sizes than ever before.
The Elite 10 is complete with 6-mic call technology for crystal-clear calls, 6-hour battery (27 hours with case), including a pocket friendly cradle optimised for wireless charging, Bluetooth Multipoint connection, hands-free voice assistance and easy pairing.
Why does the Elite 10 have a shorter battery life than the Elite 8?
This is due to the different ANC employed by the two earbuds. The Elite 10 has a semi-open design for comfort which makes it more challenging for ANC to cancel the external noise. In contrast, the Elite 8 Active has a tight physical seal within the ears which already keeps out most of the noise, making it less demanding on its ANC.
Wow, I’ve been asking around and nobody seems to know why the flagship earbuds should have a lower battery life. That makes sense. Thanks!