Samsung Electronics unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, Lifestyle TVs and sound devices at its Unbox & Discover 2023 Singapore launch held at the Digital Light Canvas at Marina Bay Sands.
Leading Samsung’s Neo QLED 8K TV lineup, the QN900C boasts picture quality with an Infinity design making it virtually bezel- and border-free for an edge-to-edge 8K picture, featuring technologies like Auto HDR Remastering and 8K AI upscaling.
Samsung’s 2023 lineup of TVs and soundbars promise premium audio and visual entertainment, gaming experiences, smart connectivity and sustainability initiatives for homes of all sizes.
More larger-sized TVs – 75-inches and above – will be introduced this year.
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Taglined “More Wow than Ever”, the two-day roadshow aims to showcase to visitors how the products provide home entertainment and gaming experiences through docent-led tours (daily at 1pm, 3pm, 5pm and 7pm).
Headlining this year’s lineup are Samsung’s Neo QLED 8K TVs, led by the QN900C.
It offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to provide viewers with a more immersive experience.
“We understand that technology should empower and enhance people’s lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup. Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore.
Samsung is expanding the 8K ecosystem by working closely with various partners, including the 8K Association, to introduce more ways to enjoy native 8K content.
Samsung also showcased its Neo QLED 4K lineup, which supports 144Hz refresh rate for fast-action games or content.
For productivity, adding a Samsung SlimFit Cam allows users to turn their Neo QLED 4K TVs into a video conferencing facility with Google Meet.
For consumers who prefer OLED screens, Samsung’s 2023 Samsung OLED lineup is now available in 55-, 65- and the new 77-inch models.
Samsung boasts that its 2023 OLED 4K TV portfolio offers colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making it the “World’s First Pantone-Validated HDR OLED”.
The expanded line-up also supports 144Hz refresh rate and is led by the S95C OLED TV, which features Samsung’s sleek signature Infinity One design, and the LaserSlim metal finish.
For soundbars, Samsung’s new flagship Q Series (HW-Q990C) offers 11.1.4 channels of sound supporting Dolby Atmos, featuring a built-in wireless Samsung TV-to-soundbar Dolby Atmos connection, removing distracting cables.
This year, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is at the right volume.
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Unbox & Discover at Marina Bay Sands: On 7 and 8 April, the public can visit the Unbox & Discover event held at Digital Light Canvas (located at B2 of The Shoppes) in Marina Bay Sands to experience the new TV and sound devices line-up. Visitors can also win prizes in the 360 Videobooth and the Xbox Game Challenge: Football Fiesta.
The new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, with the latter tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.
Tags: appliances, AV, Home, launch, new arrivals, promotions, Samsung, Singapore, soundbars, TVs
What are the prices like?
Dear Li Min, you can check out the latest advertised priced for the 2023 lineup on https://www.samsung.com/sg/.
Thank you! 🙂
any promotional offers? I’m looking for a replacement tv for the one in my living room.
Early Order Promotions
Early orders for the QN900C, QN90C or S95C from now till 17 April will receive the following gifts as well as free wall-mounting service.
For 75” and up: HW-Q990C Soundbar (worth S$2,899)
For 55” – 65” models, choose from:
Xbox Series S – Gilded Hunter Bundle (worth S$469)
Ultra Slim Soundbar (worth $1,311)
For 43” – 50” models: SlimFit Camera (worth S$200)
Thanks for the info!