New Arrival: Canon Launches Camera, Lens, Pocket Printer & Cloud Platform

Canon today announced the launch of the EOS 850D DSLR, Selphy Square QX10 pocket printer, RF 24-105MM F/4-7.1 IS STM lens, and the Cloud Platform.

The new EOS 850D DSLR entry-level DSLR and the Selphy Square QX 10 pocket printer from Canon.

The new EOS 850D DSLR entry-level DSLR and the Selphy Square QX 10 pocket printer from Canon. (Not to scale)

Canon also announced the development of the new EOS R5 full-frame mirrorless camera & planned release of 9 RF lenses in 2020.

EOS 850D

The EOS 850D ships with the Dual Pixel CMOS AF, and EOS Intelligent Tracking and Recognition Auto Focus (iTR AF) for face detection.

The camera has an optical viewfinder and boasts a low-light capability for shooting at night and in dark places.

The EOS 850D contains a 4K time-lapse movie function that allows users to capture day-to-night time-lapse movies of cityscapes in ultra-high resolution through a selection of pre-set scenes or simple manual settings.


The new SELPHY SQUARE QX10 is a palm-sized photo printer that produces square-formatted prints.

Featuring dye-sublimation technology, users are able to print high-quality photos directly from their smartphones that are dirt-proof and water-resistant.

The SELPHY SQUARE QX10 is Canon’s most portable printer, enabling users to instantly print their memories wherever and whenever they want, with the assurance that printout quality will not diminish over time.

RF24-105mm f/4-7.1 IS STM

The RF24-105mm f/4-7.1 IS STM is Canon’s smallest and lightest RF zoom lens available to date, weighing only 395g with a length of 88.8mm.

Available as a kit lens for the EOS R and EOS RP, the RF24-105mm f/4-7.1 IS STM offers an affordable option for users looking to jump into the full-frame bandwagon by adopting the new EOS R system.

A unique feature of the RF24-105mm f/4-7.1 IS STM is its ability to take close-up images with up to 0.4x magnification.

For users looking to get more close-up images of their subjects, 0.5x magnification is also possible. Cloud Platform

A new cloud platform that connects Canon cameras with users’ PCs, smartphones and external web services. enables users to automatically upload images and video files, via Wi-Fi, in their original quality straight from cameras which are equipped with automatic image transfer functionality – such as the EOS R5 which is currently in development. will enhance the post-shoot workflow and provide a new way to experience the joy of photography, and will commence operation at the start of April 2020.

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