IFA 2019: Huawei Announces FreeBuds 3, 5G SoC & P30 Pro New Colours

During the opening of IFA 2019 in Berlin, Huawei announced a range of technologies and products presented by Richard Yu, CEO of Huawei Consumer Business Group.

Richard Yu, CEO of Huawei Consumer Business Group (CBG), delivered a keynote speech titled

Richard Yu, CEO of Huawei Consumer Business Group (CBG), delivered a keynote speech titled “Rethink Evolution” at the IFA.

Richard Yu, CEO of Huawei Consumer Business Group (CBG) unveiled the following at IFA 2019.

  • Kirin 990 Series SoC
  • FreeBuds 3
  • New colours for P30 Pro

Details below from the respective press releases.

Press release for 5G SoC below.

Huawei Unveils World’s First Flagship 5G SoC That Will Power HUAWEI Mate 30 Series

Kirin 990, which was unveiled with Kirin 990 (5G), is also designed to bring impressively elevated performance, energy efficiency, AI capabilities, and photography, offering better experiences to a more extensive group of 4G smartphone users.

World’s First Flagship 5G SoC to Bring Ultra-fast 5G Connectivity

Huawei’s Kirin 990 (5G) is the first 5G SoC in the world and supports the industry’s most compact 5G smartphone solution.

With the cutting-edge 7 nm+ EUV manufacturing process, Kirin 990 (5G) is integrated with a 5G modem, achieving a smaller area and lower power consumption.

Moreover, Kirin 990 (5G) is the first full-frequency 5G SoC to support both non-standalone (NSA) and standalone (SA) architectures as well as TDD/FDD full frequency bands, enabling it to accommodate hardware requirements under diverse networks and networking modes.

Based on Balong 5000’s excellent 5G connectivity capability, Kirin 990 (5G) provides a leading peak downlink rate of 2.3 Gbit/s and an uplink peak rate of 1.25 Gbit/s, delivering unmatched 5G experiences in the industry.

Innovative NPU Architecture for Robust AI Computing Power in the 5G Era

Kirin 990 (5G) is the first flagship SoC that packs a dual-core NPU built on the Da Vinci architecture, which comprise large NPU cores and tiny NPU cores.

The large cores achieve high performance and power efficiency in heavy computing scenarios, while the tiny core structure, first in the industry, empowers ultra-low power consumption applications, fully tapping into the intelligent computing power brought by the innovative NPU architecture.

Premium Performance and Energy Efficiency Sets an Industry Benchmark for Faster 5G Experience

In terms of CPU, Kirin 990 features a three-level power efficiency structure, comprising of two ultra-large cores, two large cores, and four small cores, with a dominant frequency up to 2.86 GHz.

The Kirin 990 (5G) will power the Huawei Mate 30 Series smartphones.

The Kirin 990 (5G) will power the Huawei Mate 30 Series smartphones.

In addition, Kirin 990 uses a 16-core Mali-G76 GPU and the new system-level Smart Cache for intelligent flow distribution, which can effectively save bandwidth and lower power consumption.

For gaming experiences, Kirin 990 (5G) supports an upgraded Kirin Gaming+ 2.0 that enables efficient collaboration between hardware infrastructure and solutions, offering industry-leading smooth and fast gaming experience.

Newly Upgraded ISP 5.0 for Wonderful Photography Experience

As for photography, Kirin 990 (5G) provides a brand-new ISP 5.0 that pioneers block-matching and 3D filtering (BM3D) professional-level hardware noise reduction (NR) for capturing brighter and sharper images in low light environments.

It is also the first to use dual-domain video NR for more accurate noise processing for videos.

In addition, the real-time video post-processing and rendering based on AI segmentation can adjust the image color frame by frame to bring cinematic quality.

Press release for FreeBuds 3 below.

Powered by Kirin A1 chip, Huawei FreeBuds 3 usher in Huawei’s new intelligent sound

Making HUAWEI FreeBuds 3 the world’s 1st open-fit active noise cancellation True Wireless Stereo earbuds.

Huawei has today announced the new HUAWEI FreeBuds 3 True Wireless Stereo Earbuds.

Huawei FreeBuds 3 active noise-cancellation true wireless stereo earbuds.

Huawei FreeBuds 3 active noise-cancellation true wireless stereo earbuds.

Kick starting a new Audio Strategy, which sees our reinvigorated focus on the premium audio market, and powered by our proprietary Kirin A1 chip, FreeBuds 3 represents a new intelligent sound.

The Kirin A1 chip takes a technologically advanced approach to delivering superior sonics for FreeBuds 3, matching outstanding digital sound processing techniques with a finely tuned high sensitivity driver to deliver spectacular music and voice reproduction.

Furthermore, the new intelligent sound that is powered by the Kirin A1 chip boasts a plethora of class leading features, such as simple and stable connectivity, ultra-low latency, and an impressive approach to noise control.

Engineering a new intelligent sound: the HUAWEI Kirin A1 chip

The Kirin A1 chip is the first chip we developed that has been specifically engineered for the hearable and wearable market.

Kirin A1 can process complex tasks efficiently and powerfully, all from its diminutive footprint of 4.3mm x 4.4mm.

As the world’s first BT 5.1 & BLE 5.1 wearable chip, Kirin A1 ensures that FreeBuds 3 is unmatched for stability and ease of connectivity.

“Kirin 990 (5G) is the world’s first 5G SoC, and it will enable end users to access superb 5G connectivity experience one step ahead in the first year of 5G commercialization. To meet users’ requirements for enhanced 5G experiences in the 5G era, Kirin 990 (5G) has been fully upgraded in terms of performance and power efficiency, AI computing, and ISP, extending mobile phone experiences to a new level,” said Richard Yu, CEO of Huawei Consumer Business Group.

Coupled with our new generation of Bluetooth signal selection algorithm brought about by intelligent adaptive frequency-hopping technology in the communication field, the chip can dynamically identify frequency bands affected by 2.4GHz signal such as Wi-Fi and hop to a free channel.

This allows it to quickly adapt to environmental changes and achieve higher anti-interference capabilities.

Huawei’s own isochronous dual channel Bluetooth, allows us to bring true stereo sound to wireless earbuds, connecting to both buds simultaneously, yet independently.

Huawei’s self-developed dual channel synchronized technology allows two headsets to receive the left and right audio channels directly from a smart device, while facilitating direct communication between the device and the two headsets without interference.

The self-developed dual-channel synchronous transmission mode uses leads to latency remains ultra-low down to 190ms, making FreeBuds 3 the perfect wireless earbuds for gamers who want instant acoustic feedback for an immersive gaming experience.

All new aesthetic design, inspired by nature

The HUAWEI FreeBuds 3 are housed in a rounded charging case, which is designed to comfortably fit in your pocket and rest easily in the palm of your hand.

With their ergonomic rounded curve and natural open-fit design, HUAWEI FreeBuds 3 earpieces guarantee comfortable and stable wearing, allowing listeners to keep them in the ear for hours at a time.

Sleekly styled and beautifully finished, the HUAWEI FreeBuds 3 benefit from a minimal yet modern design, complemented by gloss black and gloss white finishes.

The exploration of new form factors that have aesthetic, ergonomic and acoustic benefit has delivered Dolphin Bionic Design for HUAWEI FreeBuds 3.

Inspired by the natural curvature of a dolphin’s vocal cavity, the design focuses and modulates the sound.

This, combined with its ability to sit slightly deeper in the ear, provides a discernible improvement in sound quality for the listener.

An intelligent approach to noise cancellation

With the power of the HUAWEI Kirin A1 chip, we are bridging the gap between expert chip engineering and the art of developing a high-quality, signature sound.

To balance these two propositions, Huawei developed an advanced Audio Digital Signal Processor for Kirin A1 chip.

The chip leads the industry in audio processing frequency at rates of up to 356MHZ.

Its precise and real-time 3A call noise reduction algorithm allows HUAWEI FreeBuds 3 to effectively reduce environmental noise in order to allow the other party to hear more clearly and create a high-quality call experience.

HUAWEI FreeBuds 3 are the first Open-fit TWS earbuds that both support call noise reduction and accurate real-time active noise cancellation.

Based on the simulation of ear canal, the output frequency and intensity of the noise reduction signal are adjusted for different ear canal shapes, thus achieving excellent active noise reduction effect, with open-fit wearing.

By double-tapping the left earbud to turn on/off ANC function, you can still enjoy crystal clear music even in the crowded metro or a noisy restaurant.

Studio-Quality Sound,Booming Bass

The high-precision, high-sensitivity 14mm dynamic driver in HUAWEI FreeBuds 3 has been carefully tuned to allow every note to be restored to its original brilliance.

A complex bass tube cleverly tucked in each earpiece powers.

Louder, stronger, tighter and punchier. It feels like you’re enjoying the music in a studio.

A battery built to last all day

The FreeBuds 3 case is equipped with wireless charging capabilities and can be charged by both wireless chargers and reverse wireless charged by smartphones that support reverse wireless charging.

Utilizing the highly efficient power consumption of the Kirin A1 chip, HUAWEI FreeBuds 3 are able to provide four hours of playback from a single charge, and a total of 20 hours when used alongside the charging case.

  1. HOTA upgrading can support dual-channel synchronized transmission.
  2. Data based on test results from HUAWEI lab and HUAWEI smartphones with EMUI10 or above.
  3. Data based on test results from HUAWEI lab. Actual results may vary owing to differences in users’ ear size, ear canal structure, wearing gesture, and is also affected by chewing status.
  4. Reverse charging requires Huawei’s smartphone with Reverse Charge function and the charger on.
  5. Data based on test results from HUAWEI lab. By default (Active Noise Reduction is not enabled), 50% volume, AAC mode, actual battery life is affected by volume, source, environmental interference, product features and usage habits.

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