Event: REWILD Our Planet – Singapore’s 1st Social AR Experience

Singapore’s first social Augmented Reality (AR) Experience is free and kicks off today. The free exhibition at the ArtScience Museum will be open daily from 10am to 7pm for two months until 2 June, 2019.

“Rewild Our Planet” was developed using footage from Our Planet, a new Netflix Original Documentary Series, leveraging Google's ARCore technology.

“Rewild Our Planet” was developed using footage from Our Planet, a new Netflix Original Documentary Series, leveraging Google’s ARCore technology.

REWILD Our Planet is a collaboration by WWF, Google, Netflix, ArtScience Museum at Marina Bay Sands and PHORIA, highlighting the urgency of restoring nature.

Explore the forests of Borneo or dive deep into the coastal seas of Southeast Asia with REWILD Our Planet”.

Explore the forests of Borneo or dive deep into the coastal seas of Southeast Asia with “REWILD Our Planet”.

The experience connects people to nature and one another through immersive storytelling that blends cutting edge persistent AR technology with stunning content from Our Planet, a new Netflix original documentary series.

It combines spectacular IMAX style projections with spatial soundscapes and AR to transport visitors to the last wilderness landscapes on Earth – from vast Arctic ice caps to the remote jungles of Borneo and coastal seas of Southeast Asia.

At REWILD Our Planet, visitors can interact with the environment and each other to understand how collective action is desperately needed to restore balance and protect the Earth’s vibrant and diverse natural habitats.

More details below from the press release.

The sensorial experience connects people to nature and one another through immersive storytelling that blends cutting-edge AR technology with stunning 4K video footage from Our Planet.

“Global wildlife populations have declined by 60 percent in the last 40 years due to unsustainable human activity, which impacts the very natural systems that our survival depends on. We need to not just stop, but reverse, the loss of nature. Bringing the challenges and solutions to life through REWILD Our Planet will help people around the world understand that they have a shared responsibility to act and protect nature. The powerful message conveyed dovetails with a unique opportunity to call for urgent action to protect the one place we call home, sending the clear message that it is no longer acceptable to continue to destroy our environment,” said Kim Stengert, Chief, Strategic Communications and External Relations, WWF-Singapore

Our Planet a new Netflix original documentary series voiced by world-renowned naturalist, Sir David Attenborough, that launched yesterday.

REWILD Our Planet is built around four natural landscapes representing the last wilderness places on Earth.

  1. Forests of Borneo and India
  2. Oceans of Asia
  3. Grasslands of Mongolia
  4. Frozen worlds of the Arctic

Combining spectacular IMAX-style projections with spatial soundscapes and AR, the experience unfolds through the lens of the Google Pixel 3, where groups of participants can work together to build natural landscapes in 3D.

They will unlock global weather patterns and magical animal encounters, ending with a deeper understanding of shared solutions and a meaningful pledge to act and help bring nature back.

Protecting our planet is a shared responsibility

Beyond showcasing the breathtaking diversity of our planet, the experience is also intended to drive important conservation conversations, highlighting the fragility of the planet and the negative impacts of humankind.

“AR brings vision to computing. It can enable our computers to perceive the world like we do and display information immersively, in context of the world. ARCore provides simple, yet powerful tools for building perceptive, immersive and accessible AR experiences such as REWILD Our Planet to connect people with nature and each other. With 250 million devices now supporting ARCore, developers like PHORIA can bring these important and meaningful experiences to an even larger and growing user base,” said Miguel de Andrés-Clavera, Head of Creative Technology of Google APAC.

It shows a path forward by pointing to solutions, so participants come away understanding not just the threats that face our planet, but also what must be done collectively, ensuring people and nature can thrive alongside each other.

Where state of the art technology and quality entertainment meet

The experience uses footage from Our Planet, an eight-part series that showcases the planet’s most precious species and fragile habitats, revealing amazing sights on Earth in ways they have never been seen using the latest in filming technology.

From the creators of the award-winning series Planet Earth, and the result of a four-year collaboration with Silverback Films and WWF, Our Planet combines stunning photography and technology with an unprecedented, never-before-filmed look at the planet’s remaining wilderness areas and the rare and wonderful animals that call these places home.

Our Planet is the definitive nature documentary event of our time and Netflix’s most ambitious documentary project to date. We are proud to bring great and vital content like this to millions of people worldwide, informing and inspiring them towards taking action for the greater good. With REWILD Our Planet, we are taking this one step further by showing how stories can come to life in a way that spurs us all to help improve our environment. We couldn’t be more delighted to do this in concert with amazing partners like WWF, Google, PHORIA and ArtScience Museum of Singapore,” said Jessica Lee, Vice President of Communications for Netflix.

The ambitious project was filmed in 50 countries across all the continents of the world, with over 600 members of crew capturing over 3,500 filming days.

Footage from Our Planet was then integrated with Google’s ARCore technology – an Android
Software Development Kit (SDK) that works with Java and Unity and Unreal, and includes Application Programming Interfaces (APIs) that bring AR to mobile devices without requiring any special hardware.

PHORIA’s unique digital twin system which, once activated with Google’s ARCore, enables the 2D content to break free from the screen and seamlessly flow into the space around users.

Singapore is the first step in igniting a global conversation

REWILD Our Planet has been engineered in a modular way to pop up remotely anywhere in the world, and the AR activation has brought together a world-class line up of venues to bring its experiential conservation message to the world.

ArtScience Museum at Marina Bay Sands in Singapore is its first stop, with the experience later travelling to Dolby SoHo in New York City and We The Curious in Bristol, each venue bringing with it a unique, personalised flavour of the region.

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