Weekender: Newby Teas in Singapore; adds 2 new flavours

Try out these two new offerings – Earl Green & Highland Green – in the Classic Tea Bag Collection, and sip these premium brews as you browse through tech4tea.com. S$19 per box with 25 tea bags.

Tea tasting at the launch of Newby Teas in Singapore, at Wangz Hotel.

Newby Teas has been officially launched in Singapore.

The London-based luxury tea brand also introduced two new green tea blends in its Classic Tea Bag Collection – the Earl Green and Highland Green.

The two new teas in the Oolong & Green Teas category in the Classic Tea Bag Collection - Earl Green and Highland Green.

The two new teas in the Oolong & Green Teas category in the Classic Tea Bag Collection – Earl Green and Highland Green.

Tea lovers can make purchases online at www.newbyteas.sg.

At the moment, there’s a sale where some of the blends are being sold at half price.

“Newby is a globally renowned brand, and we are optimistic about its foray into Asia Pacific, and in particular Singapore. Local connoisseurs will be pleased by the top-notch quality of the teas. With such an eclectic range, there is something for every discerning palate,” says Estella Lau, CEO of Newby Southeast Asia.

There are 25 tea varieties in the Classic Tea Bag Collection, categorised into three categories: Black Teas (10), Oolong & Green Teas (9), and Tisanes (6).

The 10 blends in the Black Teas category are: Assam, Darjeeling, English Breakfast, Indian Breakfast, Pride of Africa, Earl Grey, Masala Chai, Black Tea & Ginger, Strawberry & Mango, Black Tea & Thyme.

The 9 offerings in the Oolong & Green Teas category are: Milk Oolong, Ginseng Oolong, Green Sencha, Jasmine Blossom, Green Lemon, Oriental Sencha, Moroccan Mint, Earl Green (NEW), Highland Green (NEW).

The 6 flavours in the Tisane category are: Chamomile, Peppermint, Verbena, Rooibos Orange, Rosehip & Hibiscus, Summer Berries.

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A sample of some of the innovative tea flavours offered by Newby Teas.

More details from the press release below.

The world’s most awarded luxury tea company, Newby Teas (Newby) is now in Singapore.

Launching in tandem is the Classic Tea Bag Collection, which comes with two new offerings in the green tea category: Earl Green and Highland Green.

“The Sethia family is lucky to have had such wonderful ancestors, who preserved these pashminas and kept them from the usual onslaught of moths, thanks to the wonderful properties of cloves and neem leaves,” said Nirmal Sethia, founder of Newby, philanthropist and owner of the world’s largest private collection of tea accessories, the Chitra Collection.

The stunning new designs are inspired by a priceless textile collection and the theme of craftsmanship.

Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London design firm Lewis Moberly to develop the new branding.

The varieties in the collection have each been illustrated by a different detail taken from the private collection of vintage Indian pashminas owned by the late Chitra Sethia, wife of Newby’s founder.

The pashminas have been in the Sethia family for over two centuries, and have been lovingly preserved against the unravelling of time.

Each design meticulously and consistently reflects the character of the tea, complementing Newby’s diverse range – from deep green patterns for Oolong teas to muted shades for light, delicate, green teas.

“At Newby, we are passionate about preserving the flavoured character of our teas, just as my family preserved their priceless pashminas over the centuries. What a fitting way to celebrate craftsmanship!” added Sethia.

The range also features world-famous classics such as Assam and Darjeeling, along with a selection of Newby’s speciality blends such as Black Tea & Thyme and Rooibos Orange.

Sourced from the finest five per cent of the world’s tea leaves picked at the height of their freshness, the teabags are presented in beautifully designed, individually wrapped sachets, allowing ease of everyday use.

All of Newby’s teas are blended and preserved in the company’s condition-controlled facility in Kolkata, the only one of its kind in the world.

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2 Responses to “Weekender: Newby Teas in Singapore; adds 2 new flavours”

  1. Beth Johnson says:

    For a moment, I thought you had a typo there since I thought it should be Earl Grey. Would be interesting to try what their Earl GREEN is like. Unfortunately it’s not on the discounted list – probably because it’s new. Anyway, I’m ordering the trusty Earl Grey first to try it out (and it’s on discount!).

    • tech4tea says:

      I know right. When I heard it during the tea tasting, I thought i heard wrongly too! But you should try out the Earl Green – I did and it was good – it was fragrant with the bergamot oil infused in it, but it was not overpowered by the oil. Enjoy your Earl Grey!

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