With lubrication before and after the blades, Gillette’s latest razor shields skin against irritation from unconscious, multiple or unintentional re-strokes. Prices below.
The new Gillette Fusion ProShield razor promises to protect your face as you shave.
Global shave care leader Gillette today revealed the Gillette Fusion ProShield.
According to a study by Gillette, most men take about 170 strokes while shaving.
Two variations of the Fusion ProShield Razor are available: the Standard (Yellow), and the Chill with Cooling Technology (Blue).
ProShield blade cartridges fit on all Fusion and ProGlide razor handles.
However, many men shave on auto-pilot and can re-stroke up to 120 times during the shave, after the initial 50 strokes wipe away most of the shave gel, unintentionally causing irritation.
To combat this problem, the new Gillette ProShield features a new Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, to shield skin from irritation.
Suggested retail prices
Actual pricing, promotion, distribution, assortment and shelving are at the sole discretion of the retailer.
- Gillette Fusion ProShield Razor: S$24.90.
- Gillette Fusion ProShield Chill Razor: S$24.90.
- Gillette Fusion ProShield Cartridge Refill 4S: S$31.
- Gillette Fusion ProShield Chill Cartridge Refill 4S: S$31.
- Gillette Fusion ProShield Cartridge Refill 8S: S$56.
- Gillette Fusion ProShield Chill Cartridge Refill 8S: S$56.
The new ProShield Lubrication Bar is activated by water and is designed to deliver additional lubrication before the blades without compromising blade geometry and shave closeness.
Enjoy a premium shaving experience with Gillette’s newest razor
“At Gillette, intensive research and a consistent drive for innovation helps us to thoroughly understand the way men across the globe shave. The new Gillette Fusion ProShield represents our efforts to continuously improve the shaving experience for men without changing their daily regime,” said Lakis Vasileiadis, Brand Director Asia Pacific, P&G Shave Care.
From 26 to 28 August in partnership with Truefitt & Hill, recognised as the finest traditional gentlemen’s barber and perfumer in London, Gillette brings to shoppers the “Best a Man Can Get” shaving experience at Guardian, VivoCity and Watsons, Ngee Ann City from 6 – 9pm on Friday and 12 – 9pm on Saturday and Sunday, respectively.
Shoppers who purchase $30 worth of Gillette products including the new ProShield razor receive a luxurious Hot Towel Shave experience complimentary from the barbers at Truefitt & Hill.
In addition, shoppers will also be able to meet Mediacorp Artiste, Elvin Ng in the flesh on 27 August, at Guardian, VivoCity from 2 – 3pm and Watsons, Ngee Ann City from 4 – 5pm.
Tags: beauty, Fusion, Gillette, healthcare, ProShield, razors, shaving, Singapore