Strategic partnership between Abeo International and Aptean

Abeo International and Aptean partner to market Pivotal CRM in Southeast Asia and emerging regions.

Pivotal CRM will assist companies in customizing business processes and streamlining operations.

Pivotal CRM will assist companies in customizing business processes and streamlining operations.

Abeo International, a provider of IT Solutions and Services and Aptean, a global provider of enterprise application software has announced a partnership to provide Pivotal Point of Sales (POS) and Customer Relationship Management (CRM) services to Southeast Asia and emerging markets.

“These days, more companies emphasise on multiplatform and real-time interaction with their customers and they need industry-tailored applications that mirror their functional needs. We are pleased to partner with Aptean, a global leader in customer relationship management, to offer Pivotal CRM that will help businesses manage CRM data efficiently,” said Michael Lim, Chief Executive Officer of Abeo International.

Abeo international will serve as a channel partner for selling Aptean’s CRM solution.

Through this partnership, clients from industries ranging from finance, real estate to marketing, healthcare and retail would be able to leverage on Aptean’s decades of CRM experience and Abeo’s ability to customise CRM into their business processes in a cost-effective manner.

Pivotal CRM is a full-featured CRM platform that has a flexible and customisable platform for organisations to reduce the cost and complexity of embedding cutting edge functionality into business processes.

It provides a range of solutions including sales force automation, marketing automation, service automation, partner automation, social and mobile CRM.

“Abeo International has demonstrated expertise and experience in IT solutions and we believe that they will be able to add value to our existing software and drive businesses forward. Both the organizations share the same vision of offering industry best practices to our customers,” said Kyle Bowker, Executive Vice President of Global Sales and Marketing, Aptean.

These solutions enable companies to access multiple sources of data instantly, harness social media tools to track online presence and broadcast marketing messages to all communication channels as well as gain insights into relationships by analysing CRM data.

Built on a Microsoft platform, Pivotal CRM enables seamless integration of content between emails and CRM and facilitates access to critical information anytime.

As a Channel Partner for Aptean, Abeo International will be leveraging on the strengths of its subsidiary Electra (a SAP Gold Partner & MasterVar in SEA and Emerging Markets for SAP A1 and winner of SAP APJ Partner Excellence Award 2014 for Retail Industry) and regional leading system integrator to provide more customisable pivotal CRM services to the SMEs in Southeast Asia and Emerging Markets.

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