Fuji Xerox is the first in the office equipment industry to open a direct office in Myanmar, with the aim of becoming the market leader in the emerging market within three years – in terms of sales revenue.
Fuji Xerox is setting up office in Myanmar to help expand its business in the developing nation.
The Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch) in Yangon began operations on 1 April, 2013 and is headed by its General Manager – Yoshio Hanada.
The branch will be staffed by another Japanese and six local employees.
Since the start of the new government in 2011, Myanmar has been promoting deregulation which is stimulating its economy.
Competitors in Myanmar
Two other big players are Canon and Konica Minolta, with Canon currently in pole position and Fuji Xerox third in market share by revenue, reckons Honda.
The enactment of the new foreign investment law in 2012 will be leading to the creation of a special economic zone.
The number of foreign corporations, including Japanese companies, entering Myanmar is rapidly increasing, which is likely to boost the country’s economic growth.
Currently, Fuji Xerox provides multifunction devices in Myanmar via a local dealer, Concordia.
Under current regulations, Fuji Xerox is not allowed to have a direct sales force in the country.
The Myanmar Branch will therefore provide the dealer with support in carrying out sales activities and sales consulting services, as well as make proposals for high value-added products such as high-speed color publishing systems.
It will also help accelerate business development for the Government Sector.
Hanada helmed the task force started in October 2012 to study the feasibility of expanding the company’s business in Myanmar.
He noted that Myanmar was a developing market going through a lot of rapid change (including the legal sector), with a great need for infrastructure development.
Honda agreed that the logistic supply chain would be a challenge to address.
However, Honda is confident that Fuji Xerox will achieve its target of becoming the market leader in three years.
Tags: Canon, Fuji Xerox, Konica, Minolta, Myanmar, Singapore
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