The newly-launched MFC-J2310 InkBenefit is the most compact inkjet model from Brother.
Available from 28 March 2013, the S$298 multi-function printer is capable of printing A3-sized documents and boast ink savings and increased efficiency for consumers, SOHOs and SMBs.
MFC-J2310 InkBenefit has wired and wireless functionalities for cloud and mobile printing with Brother’s iPrint&Scan app, Airprint and Google Cloud.

Brother MFC-J2310 InkBenefit is Brother’s most compact inkjet multi-function printer that prints up to A3 sizes.
The multi-function printer also copies, faxes, and scans, and sports an intuitive 1.8-inch touchscreen colour LCD display.
The MFC-J2310 is capable of printing up to A3 sizes, as well as automated two-side printing for A4 documents
As with the higher-end MFC-J2510 InkBenefit, which was launched in Singapore half a year ago, the new MFC-J2310 is compact and similar in size to the typical A4 multi-function printer, even though it can print up to A3 sizes.
It achieves its compact dimensions of 480 x 290 x 163 mm through Brother’s Landscape Printing Technology that changes how a page is stored and printed – from portrait to landscape, thereby reducing the machine’s footprint.
| Black | Colour | |||
|---|---|---|---|---|
| Super High Yield | High Yield | Super High Yield | High Yield | |
| SRP | SG$30.00 | SG$19.00 | SG$22.00 | SG$15.00 |
| Yield | 1,200 pages | 600 pages | 1,200 pages | 600 pages |
Brother’s engineers also developed a new engine and increased the size of the print head to achieve increased print speeds of up to 18 monochrome and 16 colour pages per minute.
The MFC-J2510 is able to use Brother’s high-yield or super high-yield ink cartridges, which boasts an approximately 600 and 1,200 page yield respectively – resulting in a lower cost per page.
Tags: Brother, Google Cloud, inkjets, launch, multi-function, printer, Singapore
