What does the online fashion/lifestyle retailer and the enterprise secure smartphone of choice have in common?
BlackBerry and ZALORA join hands to present a “Fashionably Bold” event.
A strong sense of style and the gut to make Bold fashion statements with their products, which is why both enjoy a growing following among the young and trendy in the region. And BBM is the buzzword that keeps them connected.
(L-R) Valerie Lim, mentor to the models with stylist bloggers Irene of Moonberry, Vanessa of Wardrobe Trends Fashion, Sophie Willocq.
BlackBerry and ZALORA co-hosted a stylish event in Singapore to put forth a fashion show showcasing a unique set of looks developed by leading online fashion bloggers and inspired by BlackBerry’s Bold line of smartphones.
Promotion for fans
To celebrate the partnership between BlackBerry and ZALORA, anyone purchasing any BlackBerry smartphone through the various authorized partners, will receive a 15% discount from ZALORA Singapore, the island’s one-stop online shopping destination across fashion, beauty and home & décor.
Charles Dufourcq – Country Director for RIM, Singapore – looking fashionably bold.
A vibrant and thriving night out
Local standup comedian, Kumar, being fashionably bold.
I popped in at the event (at 72-13 Mohammed Sultan Road) in the evening and the turnout was fantastic, thronging with both BlackBerry and ZALORA fans.
Everybody had a great laugh with local stand-up comedian Kumar’s act.
The fashion show was refreshing because the eight female and male models were not pros but lucky winners who had been chosen from an online contest earlier, based on the best poses that they had sent in.
They received their very own photo-shoot, makeover and runway tips from Miss Singapore Universe 2011, Ms Valerie Lim, who also choreographed the Fashionably Bold show.
Totally Fashionably Bold!
Tags: 72-13, BlackBerry, Bold, fashion, lifestyle, Research In Motion, RIM, Singapore, smartphones, ZALORA