Tim Cook delivered his first major product launch since taking over from Steve Jobs as the CEO. The main anticipation for an iPhone 5 did not come through. Instead an iPhone 4S with changed out innards was offered. By the way, Steve Jobs was absent from the event
"Let's talk iPhone" launches iPhone 4S instead of iPhone 5
The headline for the launch was the iPhone 4S. Identical to the iPhone 4 in terms of external design and appearances, the innards have been completed changed out with much better components. These include a more powerful A5 dual-core CPU promising 2x the previous computing speed and 7x graphics performance, new 8 megapixel camera, full HD video, and iOS 5.
Other highlights inlcude Siri, the voice-activated intelligent assistant and iCloud, a set of cloud services that works and syncs with all the Apple devices a user owns.
New apps and iPod Touch and nano devices were also presented.
Here’s a quick executive summary of the various products launched, their prices (in the US and in Singapore), as well as when they would be available.
| Product / Availability | Prices |
|---|---|
iPhone 4S(black & white) Oct 14: |
US prices (w 2 yrs contract): 16GB: US$199 32GB: US$299 64GB: US$399 Singapore prices (incl GST): |
Siri voice-activated intelligent assistantComes as Beta on iPhone 4S |
Free |
iOS 5Available on Oct 12 |
Free software update via iTunes 10.5 |
Cards AppAvailable on Oct 12 |
US: US$2.99 Elsewhere: US$4.99 |
iCloudAvailable on Oct 12 |
5GB: free 10GB: US$20/yr 20GB: US$40/yr 50GB: US$100/yr |
iPod nano(black & white) Available today |
US prices: 8GB: US$129 16GB: US$149 Singapore prices (incl GST): |
iPad Touch(black & white) Available on Oct 12 |
US prices: 8GB: US$199 32GB: US$299 64GB: US$399 Singapore prices (incl GST): |
Tags: Apple, iOS, iPhone, smartphone