McAfee’s Global Digital Assets survey reveals that the price an average Internet user in Singapore places on his/her digital assets could get one a private university degree in Singapore.
Yet, consumers still do not adequately protect these assets across all their digital devices.
Nearly a quarter (24%) of Singaporean households now own more than five digital devices. Click to view enlarged and complete infographic.
The average Singaporean now own digital items (such as photos, videos and documents) with a total financial value of S$57,500.
McAfee Digital Assets 2013 study
The survey was conducted between 15 March and 9 April 2013 in US, Canada, Spain, UK, Italy, Germany, Japan, Australia, Singapore, India, Brazil & Mexico. There were 6,078 respondents.
This is roughly equivalent to one and a half year’s salary for the average worker in Singapore, who earns S$37,705 a year, according to the 2012 report of Department of Statistics Singapore.
Singaporeans are aware of the risk of losing their digital assets, with 7 out of 10 people admitting to being familiar with the security dangers threatening their digital assets.
The S$57,500 does not include the financial value of the digital devices themselves. Click to view enlarged and complete infographic.
Singaporeans know the dangers that they face online – with 73% concerned about identify theft, monetary theft, or fraud online.
However, nearly the same proportion (69%) of Singaporeans admitted to not having any security software installed on any of their smartphones, with even more people (87%) admitting to not protecting their tablets.
With over half (60%) of us regularly visiting 5-20 websites that require a username and password, the importance of our password strength in protecting our digital assets is increasing.
Yet, 1 out of 2 of Singaporeans use easy-to-remember passwords, or use the same passwords for all sites.
It is not surprising that four in every ten Singaporeans (41%) admit to being hugely concerned about losing their digital assets. Click to view enlarged and complete infographic.
That means, for 50% of us, we stand a high risk of leaking our password, which would cost us over half a year’s worth of salary.
“With the number of digital devices we now use and own growing, consumers want to protect their personal digital assets, especially when you consider the considerable amount of money and time spent building up, not to mention the emotional value.
Therefore consumers need an easier way to protect all their devices from online threats and from simply being destroyed,” said Perchard.
Our digital assets include many irreplaceable items that are impossible to recreate, re-download or repurchase, making up about half (47%) of our overall digital assets.
Personal memories have the estimated financial value at S$18,297, while digital items containing personal records are valued slightly less at S$14,768.
The time we spend on our digital device is astoundingly high, with 58% spending 2 hours a day on our devices.
Millennials spend the most time on their devices, taking up 20 hours per week – about the same time as a part time job.
McAfee recommends a product like its newly launched LiveSafe that was specifically tailored to meet these behaviors and needs, and ensure a convenient and safe web surfing lifestyle for the user.
Other interesting statistics from the Digital Assets Survey:
- Over 95% of Singaporeans own multiple digital devices
- 82% of Singaporeans own at least one laptop
- 90% of Singaporeans own a smartphone
- Men place 13.8% more on entertainment files than women do, but both place the same value on personal memories
- “McAfee最新的市场调查显示，在新加坡的平均互联网用户的电子资产，价值S$五万七千五百新元。相当于在新加坡就读私人大学的学费。” – 科技点心（微薄）
40% of us write passwords down on paper or in a notebook, or store them on our computer, phone, or tablet. - 29% of seniors write down their passwords on paper or in a notebook
- Over 80% of consumers have had to reset an online password at least once within the last six months
Tags: devices, LiveSafe, McAfee, mobility, password, security, Singapore