Bargain: Circles.Life offers free 20GB mobile pan in “try-before-you-buy”

Get free 20GB mobile plan from today till 31 December, 2017 and then decide whether you want to continue with Circles.Life.

With the success of initiatives such as the 20 GB for S$20 data plus option and today’s unveiling of Circles Switch, Circles.Life is confident of hitting their local market share target of three to five percent 2 years earlier than expected.

With the success of initiatives such as the 20 GB for S$20 data plus option and today’s unveiling of Circles Switch, Circles.Life is confident of hitting their local market share target of three to five percent 2 years earlier than expected.

Circles.Life is offering the SIM-only trial in the region’s first “try-before-you-buy” telco business model.

From now till the end of the year, you can get a taste of the Circles.Life experience for free before deciding to buy a full plan from the company – all using your existing number.

“Since our launch last year, we have been single-mindedly focused on customer empowerment. In March, we shook the market with our 20 GB for $20 data upgrade plan (20/20 plan) which made bountiful data available to the customer at affordable prices. We are ready to challenge the status quo again and invite others still not on Circles.Life,” said Rameez Ansar, co-founder and director of Circles.Life.

Circles Switch offers customers a free SIM-only line stocked with 20 GB monthly local data, 100 minutes of talktime and 20 SMS messages.

There are no hidden costs – no delivery charges, no registration fees nor SIM card costs.

This new service is targeted at customers who are about to end their contracts, who don’t want to be tied to lock-in contracts and want to surf, post, game and stream on the move without constantly worrying about busting their monthly data caps or the inflexibility of contracts.

Circles Switch provides an inkling of how the company’s new “try before you buy” business model may be rolled out in the future.

Similar to other companies like Netflix’s free trial service, customers who try out Circles Switch will automatically switch over to a full Circles.Life base plan after the free period is over.

“We want people to feel the power of an end-to-end digital telco service. We want people to feel the power of a Circles.Life no-contract plan over so called ‘subsidized’ 24-month contract plans. We want people to feel the power of 20 GB /month. Circles Switch makes it possible for people to try out our service for free. We are doing this because we are confident they will switch to a full Circles.Life plan.” Ansar added.

Customers can then cancel anytime before the free period is over to avoid being charged.

Market share and regional expansion

With the success of initiatives such as the 20 GB for S$20 data plus option and today’s unveiling of Circles Switch, Circles.Life is confident of hitting their local market share target of three to five percent 2 years earlier than expected.

Since its launch, Circles.Life has challenged the status quo of bundled, contracted, low data plans and led the market to shift towards no-contract SIM only plans with options for more data.

Focusing on customer empowerment and customer satisfaction remain the key business strategy for the 15-month- old telco, enabling Circles.Life to achieve an industry leading Net Promoter Score (NPS) of 54.

This is significantly above the competitive average of -25, according to a September, 2017 survey commissioned by Circles.Life and conducted by SSI

“We aim to launch our mobile service in Indonesia by next year.” Ansar revealed.

Starting 2018, Circles.Life’s plans to bring their Singapore-grown model to the region.

Circles.Life confirmed their next stop is Indonesia.

With foreign entities in place, Circles.Life is currently operating at Block 71’s new location in Jakarta and is focused on building the local team including Operations, Product, and Network Engineering.

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