Sony Electronics opens sixth store in Singapore @ Wisma Atria

The new store is the second store along Orchard Road in Singapore, and is located on the 3rd floor (#03-01/01A) of the popular mall Wisma Atria.

Sony Store Wisma Atria is the brand’s sixth retail outlet in Singapore.

Sony Store Wisma Atria is the brand’s sixth retail outlet in Singapore.

The new store will showcase the latest consumer electronics from the Japanese company.

A photo posted by John Tan (@tech4tea) on

Sony Store Wisma Atria will be opened to the public from 1 October 2016, from 10:30am to 9:30pm daily.

These include the recently announced top-of-the-line Z9D series of BRAVIA 4K TVs, as well as the new flagship range of Signature Series High-Resolution Audio (HRA) products.

“The new Sony Store Wisma Atria was designed with the purpose of helping people use and enjoy Sony products in settings and environments they are familiar with. This is a new concept we have defined as the Sony Lifestyle, where our customers find their lives enriched by technology. We hope all our customers can experience this both in and outside of any of our Sony Stores,” said Atsushi Endo, President, Sony Singapore Marketing Company.

To bring to life the Sony Lifestyle concept, Sony Store Wisma Atria has plans to conduct customer engagement events in-store regularly.

The first session will be a food and photography session for ladies, conducted by a renowned chocolatier formerly from the Fullerton Hotel and Conrad Centennial Hotel, and a Chief Sony Trainer on 26 October 2016, from 7pm to 9pm.

My Sony members and members of the public can sign up for the course for free at the Sony Digital Workshop’s website.

The other five Sony stores are situated in Bugis, Changi Airport, IMM, nex Mall and 313@somerset.

A photo posted by John Tan (@tech4tea) on

Throwback to the first walkman in the world – from Sony. Courtesy of Koji Nageno, Chief Sound Architect who was at the media preview of Sony Store Wisma Atria.

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