EZ-Link unveils first non-card stored value cashless device in the form of Hello Kitty trinkets (S$24.90). The Singapore company also launched the new EZ-Link Rewards Scheme with Perx.
The inaugural series of charms is available with four designs: Red, Pink, Blue and Black.
EZ-Link Pte Ltd is Singapore’s largest issuer of CEPAS-compliant cards.
The new EZ-Charms break away from the conventional ez-link card design, while the EZ-Link Rewards Scheme with Perx is the first rewards programme for commuters using public transport with the ez-link card.
EZ-Charms – New Form Factor
“Our aim is to push through boundaries to make every tap with ez-link a rewarding and fun experience. The launch of EZ-Charms is significant as it represents a breakthrough in technical limitations and opens up many new possibilities for fashionable products in the future. On the other hand, with the new EZ-Link Rewards Scheme with Perx, ez-link users will be rewarded for something they do every day – taking trains and buses,” said Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.
Functioning in exactly the same way as existing ez-link cards, EZ-Charms can be used on buses, trains, taxis, for shopping and dining and topped up at all ez-link card channels.
The first EZ-Charm design features Hello Kitty, the iconic feline character, to give users a lovely, fun and stylish piece of ornament to hang off their mobile phones and key chains etc.
Measuring 3.3cm by 2.5cm by 0.5cm, each EZ-Charm is sold in an attractive packaging, making it an adorable gift for loved ones – especially Hello Kitty fans.
All EZ-Charms are sold without stored value and are valid for two years.
The pricing and availability of the EZ-Charms are tabulated below.
Price & Availability of EZ-Charms
- Compete set with 4 designs (30 April): S$99.60 online.
- Blue (11 May): Not available for sale individually. Only for 1st 1000 customers accumulating 5,000 points on the EZ-Link Rewards Scheme with Perx.
- Red & pink (end May) and Black (end June): S$24.90. 7-Eleven outlets except Changi Airport & petrol kiosks.
EZ-Link Rewards Scheme with Perx
Commuters can now be rewarded for every trip they make on SMRT/SBS buses and MRT, with the new EZ-Link Rewards Scheme.
“Our partnership with EZ-Link demonstrates Perx’s ability to deliver value and enhanced customer experience to more than just merchants across Asia. This transit rewards program with EZ-Link enables Perx to expand our network and user base by offering a unique digital and fun experience to all ez-link card members. Through the Perx mobile app, EZ-Link will be able to provide their transit riders attractive rewards just for riding the MRT and buses. This is the beginning of a number of meaningful projects to come with EZ-Link and we are excited to be on this innovative journey together,” said Anna Gong, Chief Executive Officer of Maiplay Pte. Ltd., parent company of Perx.
By simply linking their ez-link cards via the 16-digit CAN ID to Perx, a mobile application that can be downloaded from Google Play Store or Apple App Store, users will automatically earn points and enjoy deals or redeem instant rewards at selected merchants.
Participating merchants offer products and services in e-commerce, food & beverage, fashion, limousine taxi services, beauty & wellness and lifestyle across the island.
Every trip with the Adult ez-link card earns 25 points while every trip with EZ-Link co-brand cards earns 50 Points.
Co-brand cards include EZ-Link Imagine American Express® Prepaid Card, FEVO Prepaid MasterCard® Card, M1 Prepaid MasterCard® Card, PAssion Card, DBS Live Fresh card, POSB Everyday card, PAssion POSB Debit card and Citibank SMRT card.
Each user can link up to ten ez-link cards to each Perx Account and accumulate points concurrently with the linked cards.
Special commemorative SG50 EZ-Link card.
As an introductory offer, card holders who sign up for the EZ-Link Rewards Scheme with Perx and accumulate 2,500 points by 20 July 2015 will stand a chance to win Tigerair air tickets to Maldives, Hong Kong, Chiang Mai, Langkawi or Taipei.
And as a reward for Perx users, the first 1,000 members to accumulate 5,000 points can get to redeem the limited edition Blue Hello Kitty EZ-Charm.
At the launch, to commemorate the recognition of the ez-link card as one of the SG50 icons chosen to mark the nation’s 50th birthday, EZ-Link also unveiled a new SG50 ez-link card design, which features a number of SG50 icons, all in one card design.
This new card design is available at all TransitLink Ticket Offices at the usual ez-link card price of S$12 including S$7 stored value.
Key EZ-Link partners. From left: Wong Yu Siang, General Manager, Hailo; Daniel Teo, General Manager, Watsons; Ava Ang, Marketing Manager, Tigerair; Eduardo Saverin, Chairman, Maiplay, parent company of Perx; Anna Gong, CEO, Maiplay, parent company of Perx; Nicholas Lee, CEO, EZ-Link Pte Ltd; Goh Khing Wei, Marketing Manager, Zalora Singapore; Jemie Phua, Marketing Manager, HipVan; Sandeep Sharma, Business Development Manager, GogoVan; David Goh, CEO, 7-Eleven.
Tags: accessories, EZ-Charm, ez-link, Hello Kitty, Perx, Singapore, Transitlink