Scandinavia’s largest shoe maker ECCO celebrated its 50th anniversary by launching a new MIND line of shoes and an exhibition of its half-century of shoemaking.
http://tech4tea.com/blog/wp-admin/post.php?post=8229&action=edit&message=1 The ECCO MIND line of shoes is specially designed to celebrate the company’s 50th anniversary.
The Danish premium comfort footwear brand also set a new record for the most number of shoes shined in Singapore as part of its 50th anniversary celebrations in Singapore.
ECCO was founded in 1963 by Danish shoemaker Karl Toosbuy 50 years ago. Originally called Venus, the brand was changed to Ecco’let before adopting the present-day name of ECCO.
What I like about ECCO is the company’s willingness to constantly innovate in its pursuit of better ways of making shoes.
Good, healthy design does not have to be boring … my favourite design is SHARK – snazzy isn’t it!
One such innovative production technology is its direct injection machine which molds the soles right onto the shoe upper in one simple process.
ECCO also makes golf shoes which broke with the traditional design of the sole spokes.
The result is a lightweight and comfortable shoe as well as greater strength in holding the sole to the upper.
Sports shoes made by ECCO – impressively light weighted.
ECCO employs 20,000 employees worldwide, and has more than 4,000 sales outlets in over 90 countries.
ECCO MIND – a dash of the original ECCO design imbued with an abundant dose of fun and modernity.
In Singapore, there are currently five outlets, with one more to be opened this year.
ECCO outlets in Singapore
- Ion Orchard: #B2-21
- Vivocity: #01-22
- The Shoppes : #B2-87 (Marina Bay Sands)
- 313@ Somerset: #01-22
- IMM: #01-22