Live Event: “The Arrival of a New Milestone” – Canon launches the EOS M

After much anticipation and speculation, Canon has finally launched its first mirrorless interchangeable lens camera – the EOS M (79,800 yen including the EF-M 22mm f/2.0 STM lens).

It is the last of the major camera makers to join in the fray. The camera will be available in early October.

Canon's first mirrorless interchangeable lens camera, the EOS M. Available in four colours.

Canon’s first mirrorless interchangeable lens camera, the EOS M. Available in four colours. Looks like a typical compact camera?

14:00 The launch has ended. This marks the end of the Livecast. I’ll be adding photos and press releases of the EOS M as they become available.

Canon EOS M

Red Canon EOS M

13:50 The EOS M records Full HD video. Able to shoot at high maximum ISO of 6,400, and has Movie Servo AF (like in the EOS 650D) which enables continuous auto-focus during movie shooting.

Also comes with Video Snapshots feature (common in Canon LEGRIA camcorders), which records short video snippets of 2, 4 or 8 seconds, before stitching all of them sequentially into video snapshot albums.

13:40 Seven built-in creative filters: Graniny Black & White, Soft Focus, Toy Camera, Miniature, Art Bold, Water Paintin,g and Fish-eye filters.

White Canon EOS M, with 18.1MP APS-C CMOS sensor. To sell in Japan for 79,800 yen (S$1,280 including the EF-M 22mm f/2.0 STM lens).

White Canon EOS M, with 18.1MP APS-C CMOS sensor. To sell in Japan for 79,800 yen (S$1,280 including the EF-M 22mm f/2.0 STM lens).

13:30 Multi Shot Noise Reduction takes four consecutive shots, then merge and align into single shot (in-camera) for cleaner final image.

Black Canon EOS M, with an EF-M 22mm f/2.0 STM lens.

Black Canon EOS M, with an EF-M 22mm f/2.0 STM lens.

13:20 HDR Backlight Compensation brackets three shots and merges in-camera.

13:10 Multi FlexiZone AF divides the scene into 31 AF zones. Single FlexiZone allow users to move the AF point via the LCD touchscreen.

13:00 Hybrid CMOS AF system combines Phase-difference AF and Contrast AF. Face Tracking tracks moving objects by switching AF points.

12:50 The Speedlite 90EX is a compact and lightweight flashgun equipped with wireless master function via optical transmission.

Silver Canon EOS M with EF-M 18-55mm f/3.5/5.6 IS STM lens.

Silver Canon EOS M with EF-M 18-55mm f/3.5/5.6 IS STM lens.

12:40 Lenses launched together with the EOS M are the EF-M 18-55mm f3.5/5.6 IS STM and the EF-M 22mm f/2.0 STM. These lenses have been specially designed for this camera.

12:30 The Canon EOS M will be available in early October, local prices will be announced later, but the camera will go on sale in Japan from 79,800 yen (S$1,280 including the EF-M 22mm f/2.0 STM lens).

12:20 Weight 265 g. Dimensions: 108.6 x 66.5 x 32.3 mm. 3-inch Touch screen. Four colours available – black, red, silver and white.

12:10 18.1-megapixel APS-C CMOS sensor, DIGIC 5 imaging processor, ISO 12,800 (expandable up to ISO 25,600), 4 fps continuous shooting. Full compatibility with existing Canon EF/EF-S lenses with adapter (EF-EOS M) without any impact to FOV etc. Update: Canon tells Bloomberg that the adapter will cost about 12,000 yen – that’s about S$195.

12:00 Andrew fishes out the Canon EOS M from his pocket!

Andrew Koh fishes out the EOS M from his pocket. Koh is the Senior Director and General Manager of the Consumer Imaging and Information Products Group, Canon Singapore.

Andrew Koh fishes out the EOS M from his pocket. Koh is the Senior Director and General Manager of the Consumer Imaging and Information Products Group, Canon Singapore.

11:45 MC Gene Danker giving a run down of Canon history. Andrew Koh is going to make THE announcement now.

MC Gene Danker giving a run down of Canon history.

MC Gene Danker giving a run down of Canon history.

11:30 Lunch has started. Canon still tight-lipped about the product. But my sources tell me it’s a mirrorless indeed. I believe it’ll be able to leverage on the current system of Canon lenses.

11:25 Going up to Level 62 now to Stellar, 1-Altitude on top of OUB Centre.

11.00: Heading out to Canon’s event at Raffles Place, Singapore.

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13 Responses to “Live Event: “The Arrival of a New Milestone” – Canon launches the EOS M”

  1. […] in general ~ over a cuppa tea. « Some BlackBerry apps for the London 2012 Olympics Live Event: “The Arrival of a New Milestone” by Canon […]

  2. Mei Yi says:

    Only the red and white one look nice. the black and silver look so boring. wish they have more color choices.

  3. Lina Yu says:

    Wow, you’re doing a Livecast?! That’s cool, macam Engadget like dat, doing for Apple WDC 🙂

    • tech4tea says:

      No lah, I small-timer compared to Engadget. But thought it’d be fun. And it was!

      • Lina Yu says:

        Rome was not built in a day, John. You gonna do this for all events?

        • tech4tea says:

          No of course not, it’s quite xiong, trying to wrestle with the WordPress app for Android on a 7″ tablet with on-screen keyboard. Need to finetune the workflow. Anyway, the Canon launch of its first mirrorless interchangeable lens camera is quite a significant milestone event. Can’t afford to livecast every single event. Even Engadget doesn’t do that.

  4. Brad Jenkins says:

    You’re right, it looks just like any typical compact camera. Where’s the character?

    • tech4tea says:

      Actually, I prefer the retro look too, like you alluded to – more character. But I guess Canon’s going more for the modern industrial look, a bit like the Nikon 1 which I reviewed and found to be pretty good. Wonder how the EOS M will perform when it’s finally in production.

  5. Annabel Williams says:

    12,000 yen for the adapter?! That’s like 100 quid. I might as well just go for the 650D.

  6. Yoke Thong says:

    The EOS M sounds like the 650D squashed into a more compact body. So you should get similar image quality (from the same sensor) but in a smaller package. How does its price compare with the 650D?

Leave a Reply for Yoke Thong