SingTel has just unveiled a 7.5m tall sculpture – the “SingTel Flame of Support”, in bustling Orchard Road to garner moral support for Team Singapore in the upcoming 2012 London Olympic Games (27 July to 12 August).
Singaporeans can express their support of Team Singapore by pressing the button that lights up a portion of the sculpture.
Deputy Prime Minister Teo Chee Hean (Minister for Home Affairs, Coordinating Minister for National Security and President of the Singapore National Olympic Council); Chua Sock Koong, Group Chief Executive Officer, SingTel; athletes Tao Li and Lim Heem Wei; as well as SNOC officials in from of the sculpture.
The 7.5m sculpture is located outside ION Orchard. It weighs 1,500 kg and consists of more than 3,300 LED lights.
SingTel Flame of Support
Designed by Jon Griffin of Brandspeed and the main contractor Light10 Industries, the iconic sculpture comprises of five wave-like structures designed to resemble exuberant flames, each representing one of the five Olympic Rings.
The interactive structure aims to ignite the nation’s passion in a collective declaration of support for Team Singapore.
If there are 200,000 presses of the button, the entire Flame will become fully lit.
The unveiling of the statue by Deputy Prime Minister Teo Chee Hean (Minister for Home Affairs, Coordinating Minister for National Security and President of the Singapore National Olympic Council) kicks off the 90-day countdown to the Games.
As the Official Telecommunications Company for the Singapore National Olympic Council, SingTel will equip the athletes with smartphones as well as complimentary airtime and data subscriptions while they are in London.
Back at home, all mio TV subscribers will enjoy free access to exciting round-the-clock coverage of the London 2012 Games across 13 channels (10 of which are in HD).
This includes over 680 hours of build-up programming and original programming featuring highlights from the Games.
Tags: 2012, Flame of Support, ION, London, Olympics, Orchard, Singapore, SingTel, Tao Li