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Mobile creates engagement at every point in the purchasing funnel for the tech-equipped digitally-savvy consumer of the future. Day 2 of the MMAF beckoned brands to create the “aha!” moment for consumers.

Speakers at the Mobile Marketing Association Forum Singapore 2012

Day two of the annual Mobile Marketing Association Forum Singapore 2012 (MMAF) called for creativity on the part of marketers as mobile takes on a new role in the larger media landscape.

This year’s forum is the fourth time it is being held at the Grand Hyatt in Singapore.

“There is a need to reimagine mobile, creatively and otherwise,” highlighted Barney Loehnis, Head, Digital, Asia Pacific for Ogilvy & Mather.Ashutosh Srivastav, CEO, Mindshare Asia reminded the audience to look at mobile as a central touchpoint, not as a separate platform.

This central position occupied by mobile was reinforced by Michael Bayle, Senior Vice President and General Manager, Mobile, ESPN, who called mobile the bridge that connected fans to all media.

“Integration of other media around mobile helps to create a level of engagement that has always been lacking, letting consumers move effortlessly from online to offline to online,” Loehnis added.The MMAF was sponsored by Amobee, BuzzCity, The Coca-Cola Company, Gemalto, Google Inc., mediba Inc., Microsoft Advertising, Millennial Media, m-Stars, Nokia, Poynt Corp.

It was supported by Infocomm Development Authority of Singapore (IDA), Media Development Authority of Singapore (MDA) and Singapore infocomm Technology Federation (SiTF).

Tags: MMAF, Mobile Marketing Association, seminar

This entry was posted on Wednesday, April 25th, 2012 at 8:00 pm and is filed under Enterprise IT, Phones, Seminars, Tablets, Tech news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.