Tech bytes for tea?

RIM has rebranded the  next generation platform for its smartphones and PlayBook tablet to BlackBerry 10.

RIM's new platform for BlackBerry smartphones, tablets and embedded systems.

Research In Motion (RIM) has been barred from using BBX as the name of its new mobile platform during DevCon Asia in Singapore from 7-8 December, 2011.

RIM has rebranded BBX as BB10

A US District Judge ruled in favour of software company Basis International Ltd who filed for a temporary restraining order. It holds the “BBx”  trademark for its own software.

District Judge William P. Johnson wrote in his ruling that consumers are “likely to be confused by RIM’s use of BBX in connection with RIM’s goods and services”. – Albuquerque, New Mexico.

George Staikos, VP, Web Technologies at RIM announced the rebranding during DevCon Asia.

Basis of Albuquerque had threatened legal action in October after RIM initially unveiled BBX as its new platform for smartphones, tablets and embedded systems.

According to itworldcanada.com, RIM had said at that time that it did not believe the marks are confusing since the two companies were in different lines of businesses.

Let’s just hope that CBS television network does not take issue with RIM over any confusion between the mobile platform and its own version of BB10 – the tenth season of the American reality television series Big Brother 10, which ran in the summer of 2008.

Tags: BB10, BlackBerry, DevCon, DevCon Asia (Singapore), RIM, smartphone, tablets

This entry was posted on Wednesday, December 7th, 2011 at 8:00 am and is filed under BlackBerry, BlackBerry 10, BlackBerry OS, BlackBerry Tablet OS, Phones, PlayBook, RIM, Seminars, Software, Tablets, Tech news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.