Music libraries can be uploaded to Amazon’s new Cloud Drive, which provides 5 gigabytes of free memory space. Users who purchase an album from Amazon.com will have their Cloud Drive space upgraded to 20 gigabytes. This can can be used to store music, photos, videos and other digital files.
The service targets users who find it a hassle to download music to their work computer or phones because they find it hard to move music around to different devices.
It is unlikely that the service will win over existing customers of iTunes since Apple’s own music streaming service will likely be launched soon.
Observers believe Amazon’s sights are well beyond the music arena. It is hoping to capture market share of users storing their data online. They want to get – not just music – but the user’s entire hard drives on its cloud.
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