Yamaha Audio Visual launched its first lifestyle concept store in Singapore. The Yamaha Experience Studio (YES) is its first in ASEAN and is located at #06-02 in Plaza Singapura.
The Yamaha Experience Studio combines the authenticity of listening to music with the technologies that make the experience available at the time and place that consumers want to enjoy.
The 58-sqm flagship store will provide a space for audiophiles to experience the performance of high fidelity audio, including its acclaimed AVENTAGE AV Receiver series and new MusicCast system.
It is designed to enable visitors to hear music as if the artist was in the room with them, as well as to learn how to reproduce this experience in their own environment.
I visited the Yamaha Experience Studio as part of the media preview and enjoyed the high fidelity audio visual experience presented.
The products at the Yamaha Experience Studio feature patented technologies that have been developed over many years.
These include the Cinema DSP, which recreates the acoustic experience of a movie theatre and popular music venues such as New York’s The Bottom Line and Roxy Theater and even European cathedrals; the Yamaha Digital Sound Projector technology which produces sound beams that reflect off the walls of a room and envelop the listener; and Advanced YST, which enables linear coupling between amplifiers and speaker drivers for a more natural and energetic bass reproduction.
“High fidelity audio is an education and an experience that Yamaha wants to share with people of all ages and musical tastes. The new Yamaha Experience Studio aims to combine both audio quality with new technologies for streaming and managing music,” says Masahiro Ikeda, Managing Director, Yamaha Music (Asia) Private Limited.
These innovations and high-fidelity sound experiences can be enjoyed first-hand at the new showroom.
The newly launched MusicCast application is designed to allow consumers to enjoy optimised audio through their work or home environment.
The system works with an existing Wi-Fi router in private homes through a free MusicCast Controller app operating on iOS or Android smartphone or tablet.
The app allows access to a variety of content sources and controls the playback of MusicCast devices.
Yamaha offers a wide range of MusicCast-enabled devices, including AV receivers, sound bars, wireless speakers, wireless streaming amplifiers, Hi-Fi components, and Hi-Fi systems, all of which appeal to a broad range of customers at a variety of functionality, product forms and performance levels.
More details from the press release below.
The philosophy of Yamaha combines the passion for performance with environmental responsibilities.
As the demand for high-fidelity audio grows in Singapore, the showroom will form a key part in Yamaha’s strategy to ensure top-tier music is never more than a heartbeat away.
There is a global trend towards consumers appreciating high fidelity and high-resolution audio, followed by the path of high definition 4k TV.
According to The NPD Group’s Retail Tracking Service, high-resolution audio devices have experienced steady growth with U.S. dollar sales increasing 77 percent in 2016 compared to 2014 and unit sales more than doubling over the same time period (118 percent growth).
In 2017, the global wireless speaker market was projected to reach 6.5 billion in US dollars in revenue alone.
Asia Pacific is expected to be the fastest growing region in the wireless audio device market, due to the growing technological advancements and increasing adoption of smartphones in the region, according to WiseGuyReports.
Since its founding in 1887, Yamaha has provided a variety of products and services centered on sound and music.
In creating AV, PA, and networking equipment, Yamaha brings together its digital signal processing and network technologies, which are at the core of cutting-edge electronics technology, to deliver sonic quality across instruments, professional studio equipment and home audio-visual products.
Yamaha has also set product environmental quality goals based on factors such as environmental preservation, resource sustainability and customer utility in order to manufacture eco-friendly products.
Products that meet the standards are specially certified as Yamaha Eco-Products.
The Yamaha Experience Studio enables partners and audio designers to showcase to their clients what is possible with the Yamaha hi-fi gear they are recommending.
This includes, for example, the RX-V583 AV receiver, which achieved its eco certification for reduced electricity consumption on network standby.
In FY2018.3, 16 models were certified as Eco-Products, making a total of 320 certified models.
Tags: audio, audio visual, AV, MusicCast, opening, Singapore, store, Yamaha