Norton has unveiled the findings of its latest survey which provides insights into Singaporeans’ Internet dependence, the importance of their personal information and their level of understanding when it comes to Internet security.
Say it with numbers – from Norton’s survey of Internet Security.
Last year, Norton did an interesting survey that revealed that phone owners in Singapore were willing to pay an average of S$148 to get their lost/stolen phones back, in order to alleviate the stress and inconvenience losing their mobile phones.
About the Norton Mobile Survey
This year’s online survey was conducted in February 2012 by The Leading Edge, an independent market research firm on behalf of Norton by Symantec.
The Leading Edge conducted the survey among a sample size of 500 online adults between the ages of 18 and 64 years, within each of the following five markets: Singapore, China, Japan, India and Australia.
Singapore’s sample online size comprised 51% female and 49% male.
| Age Profile | |
| 18-24 yrs | 13% |
| 25-34 yrs | 29% |
| 35-44 yrs | 30% |
| 45-54 yrs | 19% |
| 55-64 yrs | 10% |
This year, Norton found that 76 percent of Internet users in Singapore would rather forgo US$1million than give strangers unlimited access to their computers.
The key findings are highlighted in the info-graphic above, while the details are at the end of this post.
Protection
So what does Symantec have to protect the multitude of PCs, Macs, smartphones and tablets in the modern household?
Norton will be offering Norton 360 Everywhere in the first half of 2012 (Pricing and systems requirements to be announced at launch).
Norton 360 Everywhere promises to be an easy-to-manage, all-in-one security solution that delivers a multi-platform solution for PCs, Macs, Android-based phones and tablets.
Users can customise their security to meet their specific needs, be it against online threats, data loss, and device loss or theft.
The details of the survey is excerpted below.
Norton Survey: 76 Percent of Internet Users in Singapore Would Rather Forgo US$1 Million than Give Strangers Unlimited Access to their Computers
Yet two in three Singaporeans are confused about online security offerings
Singapore – April 4, 2012 – The Internet has become an intrinsic part of our daily lives. With online Singaporeans owning an average of 3.5 devices that have access to the Internet, we are constantly connected to check emails, browse the Internet, socialise, pay bills and shop. A survey released by Norton provides insights into Singaporeans’ Internet dependence, the importance of their personal information and their level of understanding when it comes to Internet security. The survey reveals that while three quarters of Singaporeans would give up US$1 million than grant strangers full access to their computers, two in three adults (66 percent of Singaporeans) have little or no understanding of the online security solutions that are available to them.
The need to stay constantly connected
The survey found that online Singaporeans spend an average of 66 hours a week (more than half of their waking hours) connected to the Internet. While almost everyone (93 percent) uses the Internet to check their emails, Singaporeans are increasingly spending their time browsing the Web (15 hours/week) and socialising online (12 hours/week) among other activities.
Singaporeans seem to feel the need to stay connected online at all times. If they were to be cut off from the Internet, one in three Singaporeans said they would start feeling Internet withdrawal within the first three hours. To have a day’s worth of Internet access, Singapore Internet users would be prepared to pay an average of S$180, with the younger generation (18 to 34 year olds) willing to pay an average of S$223, showing that youths have a higher Internet dependency.
Singaporeans aware of online threats but lack knowledge of how to protect themselves
In light of this significant dependence on the Internet, the good news is that Singaporeans know they need online protection and have basic awareness around cybercrime and the threats online. However, 45 percent of Singaporeans believe that a basic security solution or antivirus is all they need. This belief that antivirus security is sufficient is disparate with the US$1 million value that 76 percent of Singaporeans have placed on the information that can be accessed on their computers.
Personal information the most prized asset online
Half of Singapore’s online community has declared that they value their financial information the most, followed by 24 percent who value their online accounts the most, including email and social networks. Close to half of respondents (45 percent) cited protecting personal information as the main reason for using or considering using an Internet security solution and it’s encouraging to find that four in five Singaporeans back up personal information like documents, pictures, contacts and music.
[…] was the same survey which found that “76 percent of Internet users in Singapore would rather forgo US$1million than […]