“SingTel” is now “Singtel”, in its first rebranding in 16 years to provide better, seamless and effortless customer experiences to both consumers and Enterprise IT.
Singtel’s fleet of vans, newly brandished with the new logo and tagline, revving to go forth from the company’s headquarters at Comcentre building.
With much fanfare at its Comcentre headquarters in Singapore, the biggest telco in Singapore launched a new brand identity today.
“Generations in Singapore have grown up with Singtel. Customers see us as a trusted, reliable brand that is at the forefront of technology. In this digital age, we recognise that customers also want things simpler, faster and delivered by people who truly care,” said Chua Sock Koong, Singtel Group CEO.
Singapore Telecommunications – now known as “Singtel” for short – hopes that this reflects a new phase in its transformation journey to grow beyond traditional telecommunications into multimedia and ICT services.
The target audience is more targeted at the domestic market for the moment and three initiatives are being implemented for the consumer market with initiatives for Enterprise IT and its corporate customers in the pipeline.
The three initiatives are:
- Appointment booking at Singtel shops.
- Preferred customer care call-back time.
- Home/Office appointments: tightened window of waiting time.
More details on these initiatives can be found at the end of this article in the extracts from Singtel’s press release.
Singtel’s new logo, together with its rebranding promise in the lobby of its headquarters in Comcentre.
“Better Thursdays with Singtel”
From now till the Lunar New Year, Singtel is offering treats to its customers as part of its brand relaunch.
- 22 Jan: Free local calls all day for postpaid mobile customers.
- 29 Jan: Free SMSes all day for postpaid mobile customers.
- 5 Feb: Free 30-day preview of new SingtelTV channels for SingtelTV subscribers.
- 12 Feb: Free Facebook access all day for prepaid mobile users.
- 19 Feb: Free data all day for postpaid mobile customers.
Additional freebies after Lunar New Year will be announced at a later date.
“To thrive and stay relevant, we will build on our customers’ trust in us and respond to their changing needs. Our commitment is to make everyday better with distinctive products and services, and delivered with a customer-centric attitude,” added Chua.
To celebrate the new brand, Singtel will donate 10% of the sales proceeds from all Singtel shops over two days to the Singtel Touching Lives Fund, Singtel’s corporate philanthropy programme that supports children and youths with special needs.
Singtel says it will continue to strengthen its network reliability and speed, and launch new innovative products.
The new logo
Here’s Singtel’s description of its new logo.
The capital “T” in the old logo is now in lower case in the new logo.
The new logo is marked by a signature red arc that reflects innovation and the ongoing evolution of the business.
“Our brand promise is an ongoing journey to delight our customers. We are committed to listen closely to our customers and introduce service enhancements that matter most to them. We will mobilise our employees across Singtel to deliver to the promise,” said Yuen Kuan Moon, Singtel Consumer Singapore CEO.
It symbolises Singtel’s commitment to customers to make everyday better with its service, technology and content, and to deliver experiences that are seamless and effortless in everything they do – at home, at work and when doing their favourite things.
The word “Singtel” bears friendlier curves and rounded corners to show the company is approachable, caring and optimistic.
The lower case “t” celebrates the company’s heritage as a telco and marks its transformation into a leading multimedia and ICT services company.