The 2022 lineup that Sony Electronics is introducing for its Bravia XR televisions features XR Backlight Master Drive Technology for the new Mini LED models. Price & Availability below.
The new Bravia XR television series from Sony Electronics includes the MASTER Series A90K and A80K 4K OLED models, the X95K 4K Mini LED model and X90K 4K LED model.
Powered by Cognitive Processor XR, the XR Backlight Master Drive precisely controls the latest generation Mini LED backlight in the X95K series for “incredible” brightness.
“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection. With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience,” said Melvin Pang, Head, Field Marketing Division, Sony South East Asia.
Sony boasts that the new technology allows viewers to “enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights”.
When watching movies, viewers can experience our enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience.
The lineup also includes new features that customise and enhance at-home entertainment.
Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any lighting conditions.
More details below from the press release.
Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision.
All 2022 BRAVIA XR televisions will be designated “Perfect for PlayStation5”, which includes two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognises where users are sitting and optimises the picture and sound accordingly.
New Sony Bravia XR range of televisions will be available from April 2022 at Sony Stores, Sony Centres and authorised Sony dealers as well as online via Sony Store Online. Click to enlarge.
It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.
With growing demand for even larger TV screens, there is also the risk of greater resource and energy use.
However, Sony is committed to sustainability from the development process all the way through to the viewing experience.
Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050.
With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS.
By using SORPLAS, we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%], which equates to approximately 140,000,000 compact discs.
Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.
Tags: AV, entertainment, Home, launch, new arrivals, prices, Sony, TVs
Is the Bravia Core available in Singapore?
Yes it is. Simply purchase an eligible TV and register for BRAVIA CORE™ by 02/23/24. Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For eligible TVs and terms and conditions: https://www.sony.net/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.