The slew of products that Asus unveiled included the ProArt Studiobook, Zenbook Pro, and Vivobook Pro series; as well as OLED displays for their laptops. Prices and availability TBA.
Asus announced a major expansion of the brand’s ecosystem of solutions for empowering creators at its “Create the Uncreated” launch event.
The ProArt Studiobook, Zenbook Pro and Vivobook Pro series are designed to enhance workflows and elevate productivity for creative professionals and prosumers.
“At our core, we are innovators who take pride in bringing our best ideas to life. So today’s lineup delivers incredible experiences for creators, by creators — to turn imagination into reality,” noted ASUS co-CEO Samson Hu.
The OLED displays are spec’ed up to 16:10 4K resolution and spans Asus’ high-end creator laptops to everyday laptops.
The new ProArt Studiobook models debut ASUS Dial to provide creators with instant, precise fingertip control over parameters in creative apps.
Asus is partnering with Adobe to offer complimentary 3- and 1-month subscriptions to Adobe Creative Cloud on selected creator solutions.
More details below from the press release.
Featuring new laptops, displays, peripherals, a desktop, a projector and a motherboard, the new lineup enables content creators of all types to thrive with optimal workflows and unique innovations.
In order to provide expansive possibilities for creators, ASUS continues to leverage strong partnerships.
As a key partner of ASUS, NVIDIA® delivers the industry-leading NVIDIA RTX™ GPUs, as well as the best support for creators with NVIDIA Studio — including app accelerations, dedicated Studio drivers, and exclusive apps like NVIDIA Broadcast and Omniverse™.
“The all new ASUS Zenbook, Vivobook, and ProArt Studiobook series will inspire content creators with its power and performance. Coupled with the ability to upgrade to Windows 11, users will experience new levels of productivity and creativity,” said Nicole Dezen, Vice President, Device Partner Sales, Microsoft Corp.
All the new laptop and PC models will ship with Windows 11, or be eligible for a free upgrade when the new OS is available.
Comprehensive ProArt Solutions
With a mission to offer comprehensive professional solutions for creators, ASUS ProArt brings out the passion of users to unleash creativity and push the limits of artistic possibilities.
Pro represents the bedrock of creativity that supports various forms of art, while Art refers to endless creativity.
New ProArt solutions are built to remove barriers to creativity with incredible performance and design, and the burgeoning ecosystem caters to creators who are always on the move and those who prefer to work in their dedicated workspace.
The new ProArt laptops have been NVIDIA Studio validated to ensure the best performance and uptime for even the most demanding creators.
Expansive Selection of Laptops for Creators
Aside from launching new ProArt solutions, ASUS is also introducing a number of new laptops for creators — Zenbook Pro, Vivobook Pro X and Vivobook Pro series laptops — providing a more complete offering to fulfill the needs of a wider range of creators and fit more usage scenarios.
For highly mobile creators, Zenbook Pro Duo series laptops are masters of multitasking, while lifestyle creators can enjoy Vivobook Pro X laptops, the ultimate powerhouses for next-generation creativity, and Vivobook Pro for vivid visuals and high performance.
Partnership with Adobe
To bring out the best of ProArt and creator solutions, ASUS also celebrated a partnership with Adobe at the launch event by announcing three-month and one-month complimentary Adobe Creative Cloud® subscriptions bundled with a number of ASUS products.
This subscription enables access to over 20 popular Adobe apps, including Photoshop®, InDesign®, and Premiere Rush®, as well as providing 100 GB of cloud storage, Adobe Fonts access, and other services.
This collaboration has also ensured seamless integration of ASUS Dial with Adobe Photoshop, Lightroom Classic®, After Effects®, and Premiere Pro®, enabling creators to navigate these world-class apps more effectively and efficiently.
These laptops for creators are enhanced by features specifically designed for creative work, such as the unique ASUS Dial feature and the exclusive ProArt Creator Hub software, and are also NVIDIA Studio validated products.
Complete Offering of OLED Solutions
ASUS is the first brand to offer a complete array of devices with OLED displays and provides a range that spans creative powerhouse laptops to mainstream on-the-go models, delivering the best displays to a wide variety of users and creators.
The Vivobook Pro series is also the world’s first lineup of OLED laptops with VESA DisplayHDR 600 certification.
Featuring true-to-life colours, vivid imagery and low blue light, ASUS OLED devices enhance creative workflows with exceptional graphic precision and incredible visual experiences.
New ASUS laptops and displays with OLED technology include the entire Studiobook series for creative professionals seeking perfect colour; Vivobook Pro 14X/16X OLED and Pro 14/15 OLED for creator hobbyists and gamers; Zenbook 14X OLED and 14 Flip OLED for ultra-portability and flexibility; ExpertBook B5 OLED and B5 Flip OLED for business users looking for unprecedented levels of clarity when working with clients.
With a comprehensive lineup of solutions that optimize creative work, ASUS is delivering incredible innovations that enable users to transform imagination into reality.
Tags: Adobe, Asus, computers, new arrivals, notebooks, OLED, ProArt, Studiobook, VivoBook, Windows, Windows 11, Zenbook
Are the OLED displays only for the Pro series notebooks?
They’re available for the non-Pro versions as well.