Singapore customers can begin pre-ordering the phones from Friday, 13 September, with prices that start from S$1,149. The phones will hit the stores next week from 20 September.
The basic iPhone 11 comes with dual-cameras with prices at US$700 compared to the US$750 price of its single-camera predecessor.
Key gadgets that Apple unveiled in its headquarters in Cupertino, California in the US.
- iPhone 11
- iPhone Pro
- iPhone Pro Max
- Watch Series 5
- iPad 2019
The additional camera enhances the background blur effect in portrait mode, and allows the mode for non-human subjects..
The two flagships iPhone Pro (US$1,000) and iPhone Pro Max (US$1,100) will have more than four hours of extra battery life. Their prices are maintained at last year’s levels.
Both iPhone Pro now comes with triple lens – one more than last year’s flagships) – while all models this year include the new ultrawide lens, like the one in the Samsung Galaxy S10 earlier this year.
Another new camera feature is the night mode for low light photos.
Similar to Google’s software-enhanced Night Sight mode in the Google Pixel phones, Apple’s new mode will capture multiple exposures and use computational photography to brighten those dark photos.
The Apple Watch Series 5 now has always-on display, instead of having to tilt the wrist to light up the screen every time you want to check the time.
The display keeps certain pixels activated (like in Samsung Galaxy phones), showing just the time, but becomes fully illuminated once you tilt your wrist.
The watches start from US$400 (like last year) and will be available on 20 September.
The new entry-level iPad is priced at US$330, with a 10.2-inch display (up from 9.7” last year), and is compatible with Apple’s Smart Keyboard.
Apple is pursuing a strategy to create a steady, more predictable revenue stream from services in the face of falling sales of its iPhones.
Its subscription services also include news, music and streaming video.
Apple also made announcements of its new Apple TV+ streaming service on 1 November, as well as Apple Arcade, gaming service next week.
Each service will see subscriptions of US$5 per month, with the former available for free in the first year.