Opening: Love, Bonito Launches 3rd & Largest Store At Funan Mall

The store opens its doors to the public tomorrow (29 June) and focuses on building a sense of community through retail, while presenting shoppers an integrated omni-channel shopping experience.


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Covering over 6,000 square feet, the new Love, Bonito Funan store is the brand’s biggest yet, defined by a refreshing, feminine interior design and intuitive spatial layout.

Featuring a feminine and intuitive layout, as well as fun and ‘phygital’ touchpoints, the store is a manifestation of Love, Bonito’s belief that community is the soul and future of retail.


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The store was opened to the media today, with Sim Ann (right) & Baey Yam Keng (left) as guests of co-founder Rachel Lim (centre).

More details below about Love, Bonito’s new store, from the press release.

SINGAPORE, 28 June 2019 – Local fashion powerhouse Love, Bonito today opened the doors of its third outfit in the heart of Singapore’s Central Business District.

“Love, Bonito has always been about building a community for women and our physical stores present the biggest opportunity for us to do this. Beyond developing our omni-channel retail offering, we want to meaningfully connect our shoppers with our brand and with other like-minded women around them,” said Rachel Lim, Co-Founder, Love, Bonito.

The new store presents the best of the brand’s ‘phygital’ offering through a bigger community space, more photo-worthy spots like an infinity mirror room, an Augmented Reality (AR) walkway, and personal stylists on demand.

The innovative queue system at Love, Bonito’s flagship store – a pioneer in Singapore’s retail scene – will also be rolled out here, alongside modular fitting rooms and two new spacious VIP rooms with wheelchair & pram priority access, catering for the spectrum of female shoppers.

The brand will also be debuting an on-demand book-a-stylist service, rounding out their uniquely thoughtful, personalised and hassle-free shopping experience.


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Love, Bonito’s print designer demonstrating how she designs the floral prints for the brand’s clothes.

Digital touchpoints such as Instagrammable spots and an AR walkway with accompanying Facebook filters also add an element of fun, allowing digitally-native shoppers to indulge in play, and to share their unique in-store experiences on social media.

“In a world that has become increasingly dominated by convenience, consumers are looking for retail experiences that go beyond mere transactions. Community is the future of retail and the bedrock of our retail strategy,” added Lim.

At the heart of the store is a new and improved space for community engagement.

Starting as early as July 2019, Love, Bonito will be kickstarting a rejuvenated calendar of events spanning the core pillars of fashion and beauty, extending into areas of health and wellness.

These weekly thematic workshops underscore the brand’s commitment to positively impact every facet of a modern woman’s life.

The launch of Love, Bonito’s Funan store comes on the back of website and technology enhancements that the brand rolled out earlier in May this year – including but not limited to, omni-channel gift cards and store credits, live visibility of in-store availability and more.


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Private media preview at the opening of the new Love, Bonito store at Funan Mall.

It expands Love, Bonito’s repertoire of omni-channel features, unifying shoppers’ instore and online experiences.

Local With Global Ambitions

The new Love, Bonito Funan outlet is testament to the brand’s strong growth in Singapore and the region.

“Retail is about showing real care to our consumers, and that can only happen if you truly understand them. Our deep understanding of what the modern Asian woman wants, together with our vertically integrated and agile business model puts us in good stead to scale Love, Bonito regionally and globally. We are excited to reach out to more women around the world and create a community of women who can journey together,” said Lim.

Ever since securing US$13 million through its Series B funding, Love, Bonito has invested in building a strong technology stack, in order to enhance consumers’ experience per square meter for every new store launched.

Love, Bonito currently operates across four countries and seven cities, and ships globally from the main e-commerce site.

There are plans for more stores to be rolled out by the end of 2019, starting with the launch of their first pop-up store in Hong Kong Central in the second half of this year.

Store Opening Promotions

  • In light of the Funan store opening, consumers can enjoy the following in-store promotions and treats:
    Opening Weekend: 29 & 30 June

    • Minimum spend $120: Goodie Bag + Lunch Bag (Limited to first 200 across the whole weekend)
    • Minimum spend $150: Goodie Bag + Lunch Bag + Limited Edition Scarf (Limited to first 80 across the whole weekend)
    • Lunch Bag: custom LB lunch bags with live screen-printing using in-house designed exclusive prints
    • Limited Edition Scarf: In-house designed exclusive prints
  • Opening Month: 1-31 July
    • Minimum nett spend $120: Limited Edition Scarf (2 designs to choose from; limited to first 150 customers)
  • Early Access to July’s themed collection
    • ‘Saturated Summer Days’: featuring high-octane, vibrant pops of colour; think Summer Holiday in the Italian cliff sides of Positano
  • Limited Edition Graphic Tees retailed at $23.90, exclusively sold at Funan while stocks last. Featuring 3 different designs anchored on the brand’s values of:
    • Confidence – empowering a woman to truly be herself
    • Community – the fundamental belief that we’re stronger together
    • Change – exploring new possibilities and always pushing boundaries

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