Lazada Launches 11.11 Online Shopping Festival in Singapore

At its prelude to Lazada’s 11.11 online shopping festival, the Alibaba company hosted a panel discussion on the state of eCommerce in Southeast Asia with S. Iswaran, Minister for Communications & Information, Minister-in-Charge of Trade Relations.

 

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Lucy Peng, Chief Executive Officer, Lazada Group, at the Lazada 11.11 launch event.

Lazada Group also announced that it will support eight million eCommerce entrepreneurs and small-medium enterprises (SMEs) in Southeast Asia to grow and thrive by 2030.

Members of the panel discussion included S. Iswaran, Minister for Communications & Information, Minister-in-Charge of Trade Relations; Pierre Poignant, Executive President, Lazada Group and Simon Baptist, Global Chief Economist, Managing Director, EIU Asia.

Members of the panel discussion included S. Iswaran, Minister for Communications & Information, Minister-in-Charge of Trade Relations; Pierre Poignant, Executive President, Lazada Group and Simon Baptist, Global Chief Economist, Managing Director, EIU Asia.

The company committed itself to create an inclusive and sustainable eCommerce ecosystem in the region and champion opportunities in technology and logistics infrastructure to benefit its ecosystem of sellers, consumers and local communities.

“Bargain-hunters are also fun-seekers. Shopping doesn’t have to be boring and our business is not just about offering discounts or a one-off deal. So we are introducing games for shoppers to have some fun while browsing, buying and getting discounts – and they are loving it. Our focus is about building a great shopping experience. It’s the heart to everything we do and what makes an eCommerce operation vibrant,” said Jing Yin, Co-president, Commercial, Lazada Group.

As part of the pledge, Lazada will assist SMEs to digitise their businesses and gain better access to Internet-savvy and mobile consumers; make it easier for sellers to create their own brands on Lazada; while leveraging the company’s logistics network to facilitate the transfer of goods.

The event is a prelude to Lazada’s 11.11 Shopping Festival which will offer a full customer shopping experience for shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam on November 11.

Lazada boasts that shoppers can look forward to more than 50 million deals, including discounts of up to 90% on more than one million items during the 24-hour shopping spree.

This is the first time that Lazada is participating in the 11.11 Global Shopping Festival together with other Alibaba Group platforms including Taobao and Tmall.

More details below from the press release.

The year’s highly anticipated annual shopping event returns as Lazada, Southeast Asia’s biggest eCommerce portal, invites shoppers to make the most out of the Lazada 11.11 Shopping Festival along with plenty of entertainment, celebrity interactions and of course, irresistible shopping deals and discounts.

Dubbed its biggest one-day sale, Lazada will be creating a full customer shopping experience for shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam on November 11, with bigger and better deals.

In particular, shoppers can look forward to more than 50 million deals, including discounts of up to 90% on more than one million items during the 24-hour shopping spree.

Tap, Play, Check-Out

In what has become a uniquely Lazada experience, shoppers can expect exciting games while collecting discount and promotion vouchers in addition to shopping for their favourite brands.

“Our brands and sellers want go beyond transactions. They are all fired up to create their own universe in the ecommerce world, showcase their biggest and best deals to our shoppers during this one-day only shopping marathon and provide the most fun and engaging experience on Lazada,” added Jing.

From November 1, shoppers can start collecting promotion vouchers through popular games such as “Shake It” and “Slash It” in the run-up to the Lazada 11.11 Shopping Festival.

This year, Lazada will be introducing a brand-new game as part of its 11.11 Shopping Festival celebration.

“Wonderland” is an interactive map that allows shoppers to discover 11.11 deals from various brands as well as win special Lazada or store vouchers for their purchases while they indulge in the biggest one-day sale.

Some of the brands and sellers that are participating in “Wonderland” include L’Oréal, Laneige and Huawei.

Record breaking number of blockbuster deals and brands

Shoppers will be in for a treat as the clock strikes 12 on November 11.

This year’s Lazada 11.11 Shopping Festival is already setting new records – over 50 million blockbusters deals will be offered, far surpassing last year’s record of 27 million. More than 400,000 sellers and brands will participate in this year’s event, nearly three times more than last year.

Additionally, shoppers can look forward to getting the best value because they can:

  • Pick from a wider variety of products on sale: Discounts of up to 90% for more than a million items will be up for grabs during ‘Crazy Flash Sales’ and ‘Slash It’ game;
  • Collect more vouchers from Lazada and well-loved brands through games like “Shake It” and “Wonderland”;
  • Get more freebies with their purchases: Beauty junkies for instance, will receive more free gifts with every purchase of beauty products;
  • Enjoy free shipping in select countries.

Shop, be entertained and win

This year, Lazada is staging not one but two gala TV shows in Malaysia and Thailand, where local celebrities and influencers will participate and put fans to the test through games.

During the “Super Show”, contestants can stand a chance to walk away with mega giveaways such as the VW Beetle as well as return air tickets to Paris.

In total, 1,111 celebrities and influencers across Southeast Asia will come together with their fans to celebrate Lazada 11.11 Shopping Festival and build a mega online shopping community through live-streaming sessions, Facebook and Instagram posts.

For the first time, Lazada is featuring its own Lazada playlist on Spotify, so that consumers can shop while listening to their favourite tunes.

The road to 11.11 and 12.12

To prepare for the year-end shopping season and its largest sale event, Lazada launched its inaugural 9.9 sale on September 9, where over 11 million customers shopped on Lazada’s app in just 24 hours.

“Having overcome the early challenges of building up the business and industry in a nascent landscape, we now want to lead our ecosystem through the era of robust digital transformation. Our focus is on creating a trusted platform connecting sellers to the Southeast Asian consumers. By enabling sellers with our technology and logistics capabilities, we want to help sellers flourish, to become sustainable businesses that will contribute to Southeast Asia economic growth in the long run,” said Lucy Peng, Executive Chairwoman and Chief Executive Officer, Lazada Group.

Lazada has also been working with brands and sellers over the last three months to provide seller workshops and brand campaigns for businesses to better engage with customers, and to refine the Lazada App for a smoother and more seamless shopping experience.

The exciting line-up for shoppers marks Lazada’s participation in the 11.11 Global Shopping Festival for the first time together with other Alibaba Group platforms including Taobao and Tmall.

On top of more than RMB10 billion in daily hongbao giveaways and shop coupons for select categories up for grabs for all Taobao and Tmall users, there will also be even more promotional offers such as promo codes and free shipping deals on selected items.

This year’s 10th anniversary celebration of 11.11 by the whole of Alibaba Group is set to be the largest ever yet for consumers worldwide.

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