New Arrival: Huawei nova 3i Android Mid-Range Smartphone

Singapore amongst the first in the world to launch the Huawei nova 3i (S$398), featuring the new Kirin 710 chip, and front-facing dual cameras with AI support. Available from 28 July.

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Huawei boasts that the nova 3i is currently the only mid-range device that offers front facing dual cameras with AI support, offering a photography experience that rivals what traditional smartphones can offer.

The Huawei nova 3i will be available at all Huawei Concept Stores, local telecommunication operators, selected consumer electronic stores, authorised mobile retailers and selected online marketplaces.

Huawei is selling the nova 3i in Singapore (S$398) in two colours: Iris Black (left) and Black (right).

Huawei is selling the nova 3i in Singapore (S$398) in two colours: Iris Black (left) and Black (right).

Huawei customers will also be entitled to a 2-year warranty with any smartphone purchase.

Key features of the Huawei nova 3i include the following.

  • Mesmerising gradient featuring a special textured film underneath the glass back that produces a dreamy appearance on the rear.
  • Four AI cameras for intelligent photography (Front: 24MP and 2MP, Rear: 16MP and 2MP).
  • FullView display at 6.3 inches and FHD+ (2340×1080). The 19.5:9 display covers 85 percent of the color gamut;
  • Features the latest EMUI 8.2 and Huawei’s first quad-core Kirin 710 chip, specifically designed for the nova series.

According to Huawei, the nova3i is powered by AI and can recognise over 200 scenarios across eight categories including Blue Sky, Plant and Beach.

The AI function can optimise photos by scene to create a true-to-life effect.

Huawei boasts that the nova 3i is the world’s first smartphone to feature a 24-megapixel primary sensor and a 2MP sensor powered by AI photography.

The 24MP primary sensor is designed to capture details with its f/2.0 wide aperture lens, while the 2MP secondary sensor captures depth data with dedicated depth detection hardware.

Working in synergy, the dual cameras offer to produce stunning, authentic bokeh effects

The rear-facing camera combines a 16-megapixel primary sensor and a 2MP secondary sensor.

The former captures vivid images and videos, while the latter records depth data to create a professional bokeh effect, resulting in more natural-looking images.

When taking a photo, the handset also assists the user with intelligent composition, helping amateurs take better photos with ease.

With AI machine learning, the nova 3i also supports 3D Qmoji, which is a social media-friendly feature that digitally transposes the face of a user onto a digital avatar.

The nova 3i uses the newest generation 6.3-inch FHD+ (2340×1080) 19.5:9 FullView display.

Huawei Singapore Consumer Business Group is amongst the first in the world to unveil the new Huawei nova 3i smartphone at a media launch at AVRY Singapore.

These specifications enable the display to push out bigger and sharper images while looking slimmer than its predecessor.

“We want to empower our customers with access to high-end technologies and create value for the budget-conscious. By integrating the finest of modern design and AI capabilities, the HUAWEI nova 3i boasts a range of new exciting features that pushes the boundaries of innovation. We believe that such fundamentals of smartphone technology should be made accessible for everyone to enjoy. With the HUAWEI nova 3i, our customers can enjoy exceptional quality and premium functionalities at a fraction of the price,” said Cheng Jiangfei, Managing Director, Huawei Singapore Consumer Business Group.

Another upgrade is on colour reproduction: The new generation of the device covers 85 percent of the colour gamut, up 10 percent from the previous generation, offering an unparalleled display experience.

The front of the nova 3i features a symmetric design — the earpiece speaker is nestled between two sensors.

Behind the notched front view is a glass back, secured firmly to an aluminum-magnesium alloy mid-frame.

The glass transitions seamlessly to the mid-frame, allowing this 6.3-inch-screen boasting device to retain a slim outer appearance and exceptional feel in the palm.

The Iris Purple gradient colour is produced on the textured film underneath the curved glass.

“Purple and blue blend harmoniously with the neon-like contrasts, melding together to create a futuristic looking hue.”

Huawei bases its AI user experience on the power Kirin 710 SoC.

Its EMUI encompasses a comprehensive suite of AI-related services that offers an AI-enhanced lifestyle for the convenience of users including AI shopping, AI gallery and more.

Update (28 July, 2018):

“The response that we have received from the public has been phenomenal and reaffirms our commitment to bring meaningful innovation at an affordable price-point to mass consumers. We are grateful for all the support from our customers, telecommunication operators and media partners who have made the nova 3i a success!” said Cheng during the Singapore debut on 28 July.

The nova 3i also supports an AI gaming mode that pushes the performance of the SoC to the maximum while blocking non-critical notifications and calls that could hamper the gaming experience.

In addition to the Kirin 710 SoC and 4GB RAM, the HUAWEI nova 3i also uses GPU Turbo to optimise its graphics processing capability.

GPU Turbo is a graphics processing accelerator technology that re-architects how graphics are processed on a system level, greatly improving software-hardware integration to push past the traditional bottlenecks that held the CPU and GPU back.

GPU Turbo enables devices to run even the most graphically intensive games as it boosts both performance and efficiency.

The GPU Turbo will support PUBG MOBILE, Mobile Legends and more games that will be available on a later date.

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