New arrival: Samsung Galaxy A5 & A7 Android smartphones

Samsung kick-starts the new year and unveils the first of its #Galaxy offerings for 2017 – the new Galaxy A series (from 21 Jan) mid-tier smartphones: 5.2-inch A5 (S$548) and 5.7-inch A7 (S$648).

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The Galaxy A5 (2017) and Galaxy A7 (2017) will be available in three stylish colours – Black Sky, Gold Sand and Peach Cloud. The Galaxy A (2017) Neon Flip Cover is available in Black, Gold, Pink and Blue at $78.

Also released today is the Black Pearl version of the Galaxy S7 edge (S$1,198) from 7 Jan.

Samsung Galaxy A3 has been excluded from the series in Singapore, probably because it’s too close to the S$398 Galaxy J7 Prime – the top end of Samsung’s entry-level series of smartphones that’s available in Singapore.

The new Samsung Galaxy A series smartphones were launched in Singapore at Cocotte, the farm-to-table French Kitchen in Little India.

The new Samsung Galaxy A series smartphones were launched in Singapore at Cocotte, the farm-to-table French Kitchen in Little India.

For the first time on the Galaxy A series, the smartphones are equipped with IP68-certified water and dust resistant capabilities, allowing it to withstand elements including rain, sweat, sand and dust.

It also enables users to enjoy versatility in its use – with a longer battery life and Fast Charging capabilities, the smartphones are ideal for active mobile lifestyles.

The Galaxy A (2017) is also equipped with Samsung Pay, and approved as NFC-enabled devices for transit use in Singapore, so users can also travel effortlessly with the EZ-Link Card that is activated in Samsung Pay.

More details from the press release below.

Refined Design Paired with Enhanced Camera Capabilities

The new Galaxy A (2017) draws on Samsung’s premium design heritage – it features a premium metal frame and 3D glass back. Equipped with sleek camera and home keys, the device design is more streamlined and seamless than ever, providing users with a more comfortable hold and grip.

“At Samsung, we strive to provide our customers with innovative devices integrated with enriching features that complements users’ lifestyles. The latest Galaxy A series is a testament to this, where we have combined design form and style with the features that our Galaxy customers have come to love, to provide them with more in their smartphone use,” said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore.

Taking selfies on-the-go with the Galaxy A (2017) has also never been easier.

Sporting enhanced front-facing and rear 16MP cameras, the Galaxy A (2017) offers unmatched camera capabilities for users to capture important memories.

With accurate autofocus providing more stable capturing of images, photos and selfies taken are more vibrant and clear, even in low-light conditions.

Users can touch anywhere on the Galaxy A (2017)’s screen to easily snap a high-resolution selfie with the floating shutter, while using the screen display as a front flash for brighter images.

The Galaxy A (2017)’s cameras also offers a simplified UX for users, including easy swiping to quickly change modes, or instant filters to activate picture effects.

Users can also leverage modes such as Food Mode, to optimise photos and enhance the colour of images.

Increased Functionality with Advanced Security

With the Galaxy A (2017), everyday tasks will be less of a hassle for users, with its suitability for nearly any activity or situation.

Galaxy S7 edge in Black Pearl. The glossy new colour is only available for the 128GB version of the Galaxy S7 edge. Other colours include Blue Coral, Pink Gold, White Pearl, Black Onyx, Gold Platinum and Silver Titanium.

Galaxy S7 edge in Black Pearl. The glossy new colour is only available for the 128GB version of the Galaxy S7 edge. Other colours include Blue Coral, Pink Gold, White Pearl, Black Onyx, Gold Platinum and Silver Titanium.

The Galaxy A (2017) offers users larger memory space on the device, with 32GB of internal storage and expandable storage of up to 256GB with its microSD slot.

With added usage flexibility, users will not need to worry about running out of space to store their content on their device.

Equipped with a reversible USB Type-C port, the Galaxy A (2017) provides users with easy connectivity including hassle-free charging.

Its Always-On Display feature also gives users a simplified, zero touch experience, where users can quickly glance at the time and their calendar without having to wake their device up.

The Galaxy A (2017) keeps security at the top-of-mind.

Equipped with Samsung Pay, users can make safe and secure mobile payments without limits almost anywhere with their devices, through Samsung’s proprietary Magnetic Secure Transmission (MST) technology and Near Field Communication (NFC).

Users can also easily backup and transfer their data and images through Samsung Cloud, or even opt to separate their private data and keep the contents safe in a Secure Folder, which is based on industry-leading Samsung Knox security platform and supports biometric authentication for an additional layer of security.

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