ASUS has launched in Singapore its two latest Android smartphones. Both the ZenFone Zoom (S$659, sold exclusively with StarHub) and the ZenFone Max (S$249) will be available in Singapore from 10 March. Specs & StarHub price plans below.

“Our customers are discovering creative ways to express themselves with their smartphone cameras and photography apps, from capturing candid moments to sharing selfies and images with family and friends. We are happy to partner ASUS to exclusively bring in the ZenFone Zoom which will be welcome by many photography enthusiasts,” said Wang Li-Na, Head of Product & Marketing, StarHub. On the right is Benson Lin, Corporate VP, ASUS.
The two new smartphones from ASUS are targeted at different types of consumers looking for different strengths in their handsets.
I tried out the ASUS ZenFone Zoom a few weeks prior to its launch in Singapore and the 3x optical zoom in the camera certainly gives it the advantage over regular smartphones relying on digital zoom.
ASUS ZenFone Zoom for the photography enthusiast
“With ASUS ZenFone 2, we created a great and widely-praised smartphone that captures stunning, high-resolution photos in everyday situations. Now, with the launch of ASUS ZenFone Zoom exclusively with StarHub, we offer Singapore users a smartphone that has not only the look and feel of a DSLR camera, but equipped with the advanced features to match. With ASUS ZenFone Zoom, we are truly putting professional photography within the reach of everyone,” said Benson Lin, Corporate VP, ASUS.
The ASUS ZenFone Zoom is a very special smartphone for photographers in that it has a 3x optical zoom lens to offer better image quality for zooming in.
The camera features optical image stabilisation and laser auto-focus for quick and fast auto-focusing.
The ZenFone Zoom is currently the world’s thinnest 3X optical zoom smartphone, with 13MP PixelMaster camera, 10-element lens, laser auto-focus and 5mm edge
As a smartphone, it is highly spec’ed with a 64-bit quad-core processor, 4GB DDR3 RAM, 64GB storage, BoostMaster fast-charging and Full HD display.
The ASUS ZenFone Zoom is available from StarHub’s Online Store from 10 March at the following pricing plans.
Price plans below.
Below are the sspecifications of the ASUS ZenFone Zoom.
ASUS ZenFone Max as a long-lasting workhorse
The ASUS ZenFone Max offers long endurance for those on the go who need stamina in their smartphones.
The smartphone ships with a large-capacity 5000mAh battery and can even be used as a power-bank to charge other mobile devices on the road.
The affordably-priced ZenFone Max has a 13-megapixel camera and 5.5-inch IPS HD Corning Gorilla display.
Tags: Android, Asus, availability, launch, prices, Singapore, smartphones, ZenFone, ZenFone Max, ZenFone Zoom