Samsung Electronics unveiled the new Galaxy S7 (S$998), Galaxy S7 edge (S$1,098) Android smartphones, as well as the Gear 360 camera (S$TBA).
The Galaxy S7 & S7 edge offers “a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences”.
Price and availability
The Galaxy S7 4G+ and Galaxy S7 edge 4G+, both with built-in memory of 32GB will be available from 12 March 2016 at recommended retail price of S$998 and S$1,098 respectively.
Both devices will be available in Black Onyx, Gold Platinum and Silver Titanium.
The Samsung Gear 360 is a 360-degree camera that lets consumers easily create, view and share their favorite experiences through video and still image content.
Gear 360 is designed for travel, festive gatherings and activities to capture an all-encompassing visual experience to create their own virtual reality content to enjoy through the Gear VR.
Pre-orders and registration of interest for the Galaxy S7 4G+ and S7 edge 4G+ will commence from 26 February 2016, 10am at all Samsung Experience Stores and telecommunication operators.
Preview in Singapore (at the HortPark) of the new Samsung Galaxy S7, Galaxy S7 edge and Gear 360 just after their unveiling at Samsung Unpacked 2016.
All successful pre-order customers will receive complimentary Samsung Gear VR worth $148 on 11 March 2016.
More details from the press releases about the new devices can be found below.
Samsung Galaxy S7 & Galaxy S7 edge
Advanced Camera: High Quality Images No Matter the Time of Day or Location
Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light.
“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience. We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics.
Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture, and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions.
Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.
Refined Design and Function
The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip.
From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.
Without compromising design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance.
Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.
Enhanced Performance: From Charging to Gaming
Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology.
Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with a dual SIM card.
Samsung also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge.
The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating.
Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications.
Additionally, users can record their gaming experience or share their screen to play with others.
Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.
The Galaxy Experience
Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life.
S7 Delights
To celebrate the launch of the Galaxy S7 4G+ and S7 edge 4G+ in Singapore, Samsung will be holding a consumer carnival, S7 Delights, at VivoCity Central Court A and B, from 7pm to 10pm on 2 March 2016, and 10am to 10pm from 3 – 6 March 2016.
S7 Delights will comprise 4 themed experiential zones, along with a comprehensive product showcase area.
These zones will let consumers enjoy a slew of interactive and immersive activities that incorporate the features of Galaxy S7 4G+ and S7 edge 4G+.
The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.
Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.
Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere.
Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before.
Samsung Gear 360
Compact Design with High Performance for Every Activity
Samsung Gear 360 is equipped with dual fisheye lenses, which both have 15 megapixel image sensors, giving users the ability to capture high-resolution (3840×1920) 360-degree video that also supports 30 megapixel still images.
Users are also able to shoot 180-degree wide angle video and images with only using one side of the camera lens.
Built for any time of day, Gear 360 offers Bright Lens F2.0, which creates high resolution images even in low-light conditions, where users can create full panoramic videos.
“Samsung continues to push the boundaries of the mobile experience to extend beyond the smartphone. On the heels of last year’s Gear VR release, Gear 360 continues to push the limits on immersive content – providing a visual experience that makes capturing and sharing life’s moments even easier,” added Koh.
With a light and compact, spherical shaped design, Gear 360 maximizes portability to film on the go or for indoor activities.
Gear 360 features a user-friendly tripod and is also compatible with a wider selection of accessories and mounts currently available on the market.
When Gear 360 is synced with a Samsung smartphone, users will be able to preview content in real time when recording.
Also, Gear 360 will automatically bring up filmed content for users to view and save on their smartphone or to upload and share directly on social channels including Google Street View.
For a real 360 viewing experience, users can simply watch self-created content through Gear VR.
All these features will be available through a dedicated mobile application for download from Galaxy Apps, Google Play and PC software for more in-depth editing capabilities.
Gear 360 is compatible with select Samsung smartphones including the newly released Galaxy S7 and Galaxy S7 edge, Galaxy S6 edge+, Galaxy Note 5, Galaxy S6 edge and Galaxy S6.
Gear 360 will be available starting Q2 2016 in select countries.
Tags: brief, cameras, events, Gear, Gear 360, HortPark, S7, s7 edge, Samsung, Singapore, smartphones, unveil
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