The three dimensional, immersive sound technology will debut at Golden Village Suntec City with the premiere of Jack Neo’s latest Chinese New Year comedy/ drama, “Long, Long Time Ago” on Thursday, 4 February.
Auro Technologies is a spin-off of the privately owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film.
Auro 11.1 by Barco. Auro 11.1 brings sound from all around and above to create a more impactful experience.
“Long, Long Time Ago” was natively mixed in the new immersive technology at Galaxy Studios Belgium.
We had the chance to experience the Auro 11.1 setup at the Golden Village cinema at Suntec City. It’s the first and only cinema in Singapore to have installed the system.
Auro 11.1 is touted as the most realistic 3D sound experience currently available in the market.
Unlike other technologies where speakers are placed only on a horizontal plane and directly above, the Auro 11.1 by Barco’s system uses a sound reproduction speaker layout based on three axes (x=width, y=depth, z=height) and three vertical layers (surround, height, top).
“Visualisation has grown tremendously in recent years. On the other hand, the evolution of audio technology has been at a gradual pace. This makes Auro 11.1 by Barco a monumental evolution in the history of cinema audio technology. We understand that 50% of the movie experience relies on pitch-perfect audio, which makes it most gratifying for us to be the first cinema operator to launch Auro 11.1 in Singapore,” said Sebastian Fong, Manager, Projection Management, Golden Village Multiplex.
This arrangement provides a more natural true-to-life reproduction of sound.
Thanks to its unique mezzanine layer located between the standard surround and overhead speakers, Auro 11.1 by Barco provides a better spread of sound in the vertical axis.
This delivers a natural representation of 3D sound all around the listener using fewer channels than other immersive sound systems.
The benefits of using Auro 11.1 have encouraged Hollywood producers and others from around the world to release more than 125 films that leveraged on the new technology.
Jeffrey Katzenberg, the CEO of DreamWorks Animation, has praised Auro 11.1 for offering the best cinematic experience to movie patrons.
DreamWorks Animation’s latest film, Kung Fu Panda 3, is currently playing in theatres in Auro 11.1 by Barco.
Long Long Time Ago
“Auro 11.1 by Barco is the apex of cinema audio. Every boom, swoop and whisper will be fully experienced, making your movie experience the ultimate adventure. Auro 11.1 gives film fans the biggest reason to watch movies within the theatres and not in the confines of their homes. We thank Golden Village for this partnership and for launching Auro 11.1 in Singapore,” said Eddie Tan, General Manager, South East Asia Entertainment for Barco.
This heartwarming movie is an exercise in nostalgia – all the things you tell your children about and have to go to great lengths to describe and explain – instead just let them watch this movie.
Actually most of the scenes in this fictional documentary movie predates me, so it’s me experiencing for the first time the things that MY parents used to tell me about when I was a kid.
So bring your parents and drag your kids along to see what Singapore was like in the 60s.
Tip: Go watch it at the Golden Village cinema at Suntec City Singapore, to enjoy the true-to-life sound system they’ve just installed – the Auro 11.1.
Tags: audio, audiovisual, Auro, Auro 11.1, AV, Barco, Galaxy Studios, Golden Village, GV, Jack Neo, Singapore, Suntec