Sony Mobile today announced at CES 2015 new products, partners and experiences to its evolving SmartWear range.

SmartWatch 3 from Sony Mobile.
Highlights include a sleek stainless steel edition of SmartWatch 3, new Lifelog collaborations, and concept wearable devices, including Sony’s Smart B-Trainer prototype – a multi-sensor, waterproof headset prototype designed for optimising performance and providing real time insight on the running track.

Sony SmartWatch 3
Along with the stainless steel edition of SmartWatch 3, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise the SmartWatch 3 with any standard 24mm watch strap.
Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3’s standalone capability, for both performance on the course and track respectively.
Reflecting Sony’s strategy to bring new functionality and features to Lifelog, users can now access the application through their browser at lifelog.sonymobile.com.
It’s a new web interface that uses the open API functionality and latest HTML5 technologies, for a more visual experience.
Highlights from Sony Mobile at CES 2015:
- New look, sleek stainless steel SmartWatch 3 rolls out from February 2015.
- Lifelog Web, and open API launch – with first collaborations from If This Then That, Withings and Habit Monster.
- Introduction of a prototype concept – an all-in-one headset-style device with sensors optimised for running: Smart B-Trainer.
More details on Sony Mobile’s CES 2015 offering below.
No let up for Sony in wearables, with new SmartWear products, styles and partnerships announced at CES 2015
6th January 2015, CES, Las Vegas – Sony Mobile Communications (“Sony Mobile”) – At CES 2015 Sony introduced new products, partners and experiences to its evolving SmartWear range – a sleek stainless steel edition of SmartWatch 3, new Lifelog collaborations, and concept wearable devices, including a multi-sensor, waterproof headset prototype, from Sony Corporation, designed for optimising performance and providing real time insight on the running track.
An elegant creative approach – SmartWatch 3, now in stainless steel
After launching in partnership this past Autumn with Google, SmartWatch 3 is Sony’s latest generation “SmartWatch”.
Sony unveiled the new stainless steel edition of SmartWatch 3, rolling out globally from next month.
“Our approach to smart, wearable technology is based on the fundamentals of building depth and variety in user experiences, and providing choice with beautiful, functional products,” said Kaz Tajima, Senior Vice President, Head of UX Creative Design and Planning at Sony Mobile Communications.
SmartWatch 3 in beautiful stainless steel matches contemporary with timeless aestheticism for a premium look and feel.
It features a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, and is of course water protected, rated IP68 – it charges via a standard microUSB port.
To further broaden the range of wearing styles available, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap; available from the early part of 2015.
Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality – featuring native music playback, intelligent sensor technology and a unique inbuilt GPS sensor.
“The expansion of Lifelog – both in terms of its open API and our vision for new wearable concepts – will allow creative partners to integrate their apps and services to our platform – giving our users access to the richest, most varied wearable ecosystem,” added Tajima.
Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3’s standalone capability, for both performance on the course and track respectively – from January, every SmartWatch 3 user will have exclusive access to the premium Golfshot and iFit apps out of the box.
Sony also announced a new collaboration with Virgin Atlantic – to explore SmartWear initiatives together, to develop unique solutions using Sony’s SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers. More news will follow over the coming months.
Lifelog – inspiration through insight, for any Android user
Downloadable from the Google Play Store, Lifelog is the popular Android app built to help you set personal goals, monitor progress, get to know yourself better and make smarter choices about your health, entertainment, and more.
“Lifelog is inspiration through insight, and our first partners are helping us bring this to life in new ways. We specifically designed the Lifelog platform on open principles, with capability that will help developers to build new experiences and access the Sony ecosystem like never before – it’s going to be an exciting year ahead,” said Yasuharu Nomura, Director of Experience Planning at Sony Mobile Communications.
Users can now access Lifelog through their browser at lifelog.sonymobile.com.
It’s a new web interface that uses the open API functionality and latest HTML5 technologies, for a more visual experience.
The site will work with any screen size, from your smartphone to your tablet to your TV – all you’ll have to do is log in using your Sony Entertainment Network account.
The new feature reflects Sony’s strategy to regularly bring new functionality and features to Lifelog, to keep the experiences as current as they possibly can be.
Creating new experiences, with open principles
Sony is teaming up with a variety of lifestyle and health apps, so you can get the most out of the services you already love and discover new ones, to complement your SmartWear and Lifelog experience. Starting soon, Lifelog will enable you to:
- Access Recipes on IFTTT for intuitive connections between Lifelog and your favourite apps.
- Develop healthy habits with Habit Monster, so you can learn more about yourself within Lifelog.
- Use Withings Smart Body Analyzer and its other connected health devices, to monitor your weight, BMI, and body fat in Lifelog.
Exploring new wearable concepts and contextual sensor technology
Sony Corporation’s Smart B-Trainer prototype was also introduced – a waterproof all-in-one headset style device with multi-sensor capability specifically designed for runners. The current prototype features inbuilt memory – and will provide voice coaching, as well as music playback, intelligently suggesting the most suitable soundtrack to accompany a runner during a workout.
Tags: CES, CES 2015, mobile, SmartWatch, SmartWatch 3, smartwatches, Sony, watches
This entry was posted on Tuesday, January 6th, 2015 at 6:02 pm and is filed under Accessories, Announce, Gadgets, gadgets, headsets, Lifestyle, Press Release, Seminars, smartwatches, Sony, Sony Mobile, Sports, Watches. You can follow any responses to this entry through the RSS 2.0 feed.
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