Casio celebrates 30 years of G-SHOCK watches in Singapore

G-SHOCK’s 30th anniversary was celebrated with a dance and music extravaganza as well as the launch of timepieces by local designers.

The tough ‘indestructible’ G-SHOCK watches were conceived and designed in 1983 by Kikuo Ibe (伊部菊雄), Research and Development Chief Engineer of Casio Japan.

The tough ‘indestructible’ G-SHOCK watches were conceived and designed in 1983 by Kikuo Ibe (伊部菊雄), Research and Development Chief Engineer of Casio Japan.

The Casio G-SHOCK “SHOCK THE WORLD” has been to New York, Berlin, Paris, Tokyo and Dubai, since its inception in 2009.

Kikuo Ibe(伊部菊雄) sharing how he had conceived the idea of a ruggedised digital watched and brought it to fruition from concept to commercial success.

Kikuo Ibe(伊部菊雄) sharing how he had conceived the idea of a ruggedised digital watched and brought it to fruition from concept to commercial success.

To mark G-SHOCK’s milestone 30th anniversary in Singapore, this year’s “SHOCK THE WORLD 2013” tour in Singapore was held at The Coliseum, Hard Rock Hotel, at the Resorts World Sentosa.

“When we first started G-SHOCK, we wanted to challenge conventional wisdom that a wrist watch always had to be handled with care,” recalled Kikuo Ibe(伊部菊雄) – the creator of G-SHOCK – and now the Research and Development Chief Engineer of Casio Japan.

The event featured the unveiling of limited edition stylised G-SHOCK watches designed by local design icon, Keith Png, who has dressed international movie stars like Zhang Ziyi and the design collective duo, Andrew Loh and Kenny Lim of Depression, who are known across Asia for their signature bold, monochromatic designs.

The “SHOCK THE WORLD 2013” Singapore party was hosted by MTV VJ and popular television personality, Max Loong.

“Each G-SHOCK watch is the perfect embodiment of the latest in shock resistance technology with cutting-edge design,” said Ibe, who is widely regarded as the “father of G-SHOCK”.

It featured adrenaline-pumping performances by AOS Collective together with Beatboxer Dhani, Yohei Uchino, winner of last year’s G-SHOCK presents Real Toughness dance competition, Tsutomu Kitayama, winner of Voodoo Jam 2013, UK Bboy championship winner, 2goo, alongside popular Malaysian singer Shi Xing Hui and local rapper and celebrity Sheikh Haikel.

Other program highlights included the exciting battle of local dance talent in the Absolute Toughness Dance Xtreme finals.

The Baby-G models of G-SHOCK watches are designed for the sporty ladies.

The Baby-G models of G-SHOCK watches are designed for the sporty ladies.

The grand winner, from each dance genre was rewarded with a return trip and accommodation to Japan as well as the chance to battle it out with the rest of the world.

“… Ibe-san’s goal was to create a watch that could withstand 10-meters impact resistance, 10-bar water resistance and 10-years battery life”, said Daniel Lee, Marketing and PR Manager, Casio Singapore.

Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions.

Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.

Today, Casio’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others.

Andrew Loh and Kenny Lim of Depression launched a monochromatic design for the G-SHOCK.

Andrew Loh and Kenny Lim of Depression launched a monochromatic design for the G-SHOCK.

The Casio Group employs more than 11,000 people worldwide, shipping over 100 million products per year, with net sales of 297 billion yen (approx. US$2,798 million) in the fiscal year ended March 2013.

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