Nubox and EpiCentre, both Apple Premium Reseller chains in Singapore, sold out their non-contracted iPhone 5 units nationwide when sales of the new smartphone commenced at 8am this morning.
This is the first time either are selling non-contracted iPhones on launch day. (All photos in this post taken by Nubox and EpiCentre)
Nubox sold out its iPhone 5 units within 30 minutes while EpiCentre sold out its units within 2 hours.
Both were unable to divulge the number of units sold as there was a gag order from Apple on sales figures.
Nubox set up queue poles outside its outlets at 8pm last night, with people starting to queue at that time at Tampines Mall, which also had the longest queue of some 200 people.

1st 2 customers at Nubox@Raffles City – Felix Haryanto William (L) & Angus Tan. 18-yr-old polytechnic student Felix started the queue at 1 am this morning with his father. “My friends and I have been eagerly waiting for iPhone 5 since last December. I am an Apple fan and I just want the latest phone. We queued at Nubox for the launch of the new iPad in March and decided to come here again to queue for the new iPhone,” said Felix.

19-year-old Deepti Vasan queued with her father since 8 pm last night at Nubox@Tampines Mall. “We are looking forward to the larger screen which would be great for videos. We were very excited when we know that Nubox is selling iPhone 5. We still have an existing contract and it would be very expensive to break the contact,” said Deepti. Both father and daughter were delighted with their new 64GB iPhone 5.

“I was pleasantly surprised to be greeted by a welcome crew as I entered the store,” said Ms Tang Yinghua, the first customer at the EpiCentre ION Orchard outlet. “I felt like a VIP as the crew clapped and cheered continuously as they activated my iPhone 5. It was an overwhelming experience and I can’t wait to use my iPhone 5 immediately.”
EpiCentre is offering promotional bundles for the iPhone 5, which includes trade-up promotions for customers upgrading their smartphones to the new Apple iPhone 5.
The non-contracted Apple iPhone 5 retails at:
- 16GB – S$948
- 32GB – S$1,088
- 64GB – S$1,238
Trade-up prices vary depending on the smartphone model and conditions.
Accessories bundles include either the purchase of a Gosh iPhone 5 screen protector and a Gosh Cross Case at S$39.90 (usual price: S$70.90); or the purchase of any screen protector or phone case at 15% discount.
Tags: Apple, EpiCentre, iPhone, iPhone 5, launch, Nubox, Singapore


