Google’s Marissa Mayer to helm Yahoo from Tuesday

In a surprise move, Yahoo has hired Google’s vice president from rival Google to be its fifth CEO in four years. 37-year-old Marissa Mayer will take over today from interim CEO Ross Levinsohn.

37-year-old Marissa Mayer takes over as Yahoo CEO on Tuesday.

37-year-old Marissa Mayer takes over as Yahoo CEO on Tuesday.

Marissa Mayer was one of Google’s earliest employees and first female engineer. She joined Google in 1999 as its 20th employee.

“Her challenge will also be wooing advertisers that have shifted marketing budgets away from Yahoo,” reports Bloomberg.

Her appointment is seen to signal Yahoo’s desire to re-establish its web presence in the presence of onslaughts from relative newcomers Google, Facebook and Twitter.

In being hired by Yahoo, Mayer pipped hot contender – the interim CEO Ross Levinsohn – who had taken custody of Yahoo when Scott Thompson resigned in May over inaccuracies in his academic record.

Mayer is the therefore the third Yahoo CEO in less than one year.

Yahoo’s sales tumbled 21 percent to $4.98 billion last year. They had peaked at $7.21 billion in 2008, according to Bloomberg. The company is reporting its second-quarter earnings tomorrow.

Tags: , , , , ,

2 Responses to “Google’s Marissa Mayer to helm Yahoo from Tuesday”

  1. Jane Thomas says:

    Welcome to the great musical chair!

Leave a Reply