Dell tackles current trends of workforce mobility and consumerisation of IT by offering a complete end-to-end ecosystem of end-point devices, solutions and services – to bestow maximum productivity to end-users in our fast-paced environment.
I was invited by Dell to listen to how the computer maker envisages the technology landscape and how it plans to cater to different end-users with very different needs.
Chue Chee Wei, Marketing Director, South Asia and Korea Marketing for Dell, gave a quick rundown of how the technology landscape and user profile are trending (see Slide 1).
As a result of the changing landscape, work computing is undergoing transformation from the traditional highly-controlled and rigid framework – to one in which employees are given much more flexibility in terms of the devices they can use, the level of access, and the ability to access corporate IT anytime, anywhere (see Slide 2).
The organisational challenges to change and adapt current entrenched enterprise IT frameworks and practices are giving many a CIOs sleepless nights, worrying about potential security compromises on the road to recent phenomenons such as BYOD (Bring Your Own Devices).
Chue sees two main tracks in tackling these organisational challenges – managing technology and managing people (see Slide 3).
Chue’s vision for Dell end-user computing
To help enterprises and end-uses surmount these challenges, Dell is also placing much emphasis in enabling this transformation.
The company has taken on a customer-inspired design approach across a complete portfolio of systems, services and solutions.
It strives to ensure a seamless experience across multiple devices, operating systems and applications.
And it aims to provide tailored solutions optimised for management, security and productivity.
As a result, technology and people management are simplified while productivity is improved (see Slide 4).
Chue emphasised that Dell does a lot more than making computers.
It delivers a solution continuum that spans desktop virtualisation, mobility & collaboration, management, security and cloud, service and support (see Slide 5).
Some of these are provided by companies that were – leaders in their areas of expertise – that Dell has acquired over the years.
Dell’s updated computing line-up
Dell also set up and briefed on its updated line-up of computers (see Slide 6). These comprises a whole range of notebooks and desktops that cater to the computing needs of different end-users.
Of note is that Dell is positioning its high-end XPS ultrabooks – which has traditionally been targeted towards consumers – to attract corporate users looking to use their personal high-spec’ed notebooks for work as well.
This is indeed a shrewd cross-over move by Dell to exploit the BYOD phenomenon.
(Slides provided by Dell. Click to enlarge.)