I attended the launch of the latest social aggregation website on the scene last night. It’s a website with leaderboards of the most prominent celebrities being followed in the social space.
Drew Thomson, Chief Executive Officer, All The Worlds Entertainment, bringing guests through the starcount website.
Who is the most popular artiste in the world today?
No prizes for guessing that it’s Lady Gaga, who happened to be performing live in Singapore at that time – almost directly above the venue for the launch of starcount at Pangaea in Marina Bay Sands.
starcount mines the opinions and sentiments expressed in these 11 social networks:
- Renren
- Tencent Weibo
- Sina Weibo
- YouTube
- Youku
- mixi
- Vkontakte
- Google+
- Orkut
5 of these 11 websites are from Asia, in China and Japan.
But which is the most popular football (as in soccer) club in the world?
There were equally riotous calls for Manchester United and Barcelona among the guests at the launch event.
Well, starcount says it’s Barcelona FC.
The starcount website is all about popularity.
It crawls the top 11 social networks on the Internet everyday to mine what 1.5million people are saying and sharing about celebrities or things (from sports clubs to musical instruments).
Based on the amount of buzz in the social space, each celeb is allocated a starcount score which is used in ranking them in all manners of leaderboards that users of the website can view.
There are preset leaderboards in the usual categories (such as best films, most popular singers) for users to browse, or they can create their own charts (such as who serves the best macaroons in Tanzania).
starcount is supported by the Infocomm Development Authority of Singapore, the Singapore Tourism Board, and Marina Bay Sands, in their effort to promote Singapore as the go-to venue for entertainment and all things high-tech.
All the main entertainment genres are captured, from music, sports, fashion, film, TV and gaming.
This first phase of the project focuses on the media – encouraging content publishers to use and quote starcount as the source of their statistics and stories.
The next phase in September will turn the focus towards the layman – that’s you and me – to encourage people to put themselves and their associates into the leaderboard to find out how popular (or unpopular) they are in the social space.
In the last quarter of the year, the focus moves on to budding artistes and helping them establish themselves with the help of the starcount.
What is starcount?
starcount is a social entertainment business made up of four elements:
- www.starcount.com – Uniquely aggregating multi-genre social media to deliver a real-time score of celebrity and brands measuring popularity and fan engagement; and recognises, celebrates and charts the Superstars (and rising stars) of social media.
- The Social Awards – The people’s choice awards show, which re-defines the award show genre, creating truly interactive A-list content.
- starcount Live – Year-round events in key strategic locations championing the existing and emerging stars of social media across all genres. The first live event being The Singapore Social music event in June 2013.
- starcount – Unique global insights and measures for both consumers and brands across multiple genres and social media platforms. Aggregation of social media data and trends creates opportunities for content and analysis.
starcount is a Singapore based company with offices in Singapore and in London.
Tags: All The World Entertainment, ATWE, Digitales, Gardens by the Bay, IDA, Infocomm Development Authority of Singapore, launch, Marina Bay Sands, Pangaea, Singapore, Singapore Tourism Board, Social Star Awards, starcount, STB, The Singapore Social
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