Sony announces two new cameras and a camcorder

Sony has announced three new digital imaging products: the SLT-A37, NEX-F3 and HDR-GW77. All three will be available from June 2012 onwards, although prices are yet to be announced.

From left: NEX-F3, SLT-A37, HDR-GW77

From left: NEX-F3, SLT-A37, HDR-GW77

The new SLT-A37 is Sony’s latest addition to its “Single Lens Translucent” line of “DSLRs” while the NEX-F3 adds to its line of mirrorless interchangeable lens cameras.

The HDR-GW77 keeps with the trend of ruggedised and water-proof gadgets for the growing segment of out-going and adventurous shooters.

Below are more details:

SLT-A37

Sony SLT-A37 "DSLR"

  • Exmor APS HD CMOS sensor
  • 16.1 megapixels
  • 2.7″ tilt-angle LCD screen
  • 7fps in burst mode shooting
  • 3-cross 15-point phase detection autofocus
  • AVCHD (50i/25p) video
  • ISO 100-16000
The new SLT-A37 helps craft portraits by making use of the Auto Portrait Framing mode.

The camera identifies the sitter’s position and trims the scene to create beautifully composed, high resolution portraits.

The SLT-A37 also comes with a 2x Clear Image Zoom that doubles the effective magnification of your lens, promising users higher-quality close-ups.

A new A-mount 18-135mm F3.5-5.6 telephoto zoom lens will be available in July 2012.

NEX-F3

Sony NEX-F3 MIL

  • APS HD CMOS sensor
  • 16.1 megapixels
  • Full HD (50i/25p) video
  • Built-in pop-up flash
  • 180° tiltable LCD screen
The new pocket-sized NEX-F3 offers “Big-camera” picture quality.

A 180° tiltable LCD screen on the NEX-F3 makes self-shooting much easier.

A new SEL18200LE E18-200mm F3.5-6.3 telephoto zoom lens will be available in the Asia Pacific from June 2012.

HDR-GW77

Sony HDR-GW77 camcorder

  • EXMOR R CMOS sensor
  • Video: 1920×1080/50p
  • Photos: 20.4 megapixels
  • Wide angle 29.8mm Sony G Lens
  • 10x optical zoom
  • 3.0″ LCD swivel touch screen
  • Swing Panorama function
The HDR-GW77 takes Full HD video into the great outdoors.

The camcorder is waterproof (to a depth of up to five metres), dust resistant and shockproof against falls of up to 1.5m.

Its swivel 3.0” LCD screen allows for self-shooting, making it the perfect companion to take on road trips and holidays.

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