The Argentinians are the most likely to complain about brands online – according to TNS’s Digital Life study of consumer attitudes and behaviour online – with 12.5 per cent of those who responded to the survey doing so.
On the other hand, the Japanese were the most polite, with only 7 per cent of them writing to complain online.
Romanians online and on the road
Globally, the Romanians are the most helpful online, at 55 per cent.
This seems in contrast to the actions of the former charge d’affaire to Singapore, who has fled Singapore after allegedly hitting three pedestrians and fleeing the scene while driving a car belonging to the Romanian mission.
One of the victims died while the diplomat has claimed that his car was stolen.
I just hope the helpful reputation of the Romanians will not be tainted by the actions of the minority driving on foreign roads.
I’m sure most Romanians will stop to help their victims when they knock someone down on foreign roads.
And I hope the Romanian government will send the right message by fairly punishing diplomats guilty of grievous hit-and-run.
In Singapore, more people like to praise than complain online – with 13 per cent likely to praise and only 11 percent inclined to complain.
This is consistent with the global averages.
The Spanish are the least likely to praise online, with just one in ten people saying they would do this.
The Thais, however, are most likely to praise online, with 22 per cent claiming to do so.
The Digital Life study also sheds vital light on why people do engage with brands online.
45 per cent of Singapore users motivated to post comments on companies do so for the simple desire to impart advice.
However, motivations of online commentators can be self-serving.
76 per cent of Singaporean consumers are driven to engage with brands online by a promotion or special offer.
The global average stands at 61 per cent.
Tags: Digital Life, TNS