Interview: Joan Hu – Overseas Southeast Asia Director, Roborock

Joan Hu, Overseas Southeast Asia Director at Roborock, shares her insights into Roborock’s success and decision to expand into Southeast Asia.

Joan Hu is the Overseas Southeast Asia Director at Roborock.

Joan Hu is the Overseas Southeast Asia Director at Roborock.

To get an idea of Roborock’s journey thus far and its plans for the future, I asked Joan Hu six questions.

Q1. Roborock recorded a strong growth in China since its introduction. What do you think contributed to this?

In the robot vacuum market back in 2014, most available products only focused on the basic needs that came with a vacuum – cleaning.

We saw an opportunity to fulfill needs and wants that consumers didn’t know they had yet.

Hence, we grew our R&D department with a team of engineers, scientists, manufacturing experts and designers – all vital to create products that truly fit our users’ lifestyle.

Q2. Any new vacuum launches this year?

We have just launched the Roborock S6 MaxV in early 2020.

This is an upgrade of our popular Roborock S6, with increased suction power of up to 2,500 Pa (compared to the previous 2000 Pa) to clean even the most stubborn of dusts, especially those on carpets.

It also comes with an electronic water tank instead of a mop attachment for increased convenience and weighs lighter at just 7 lbs.

The latest S6 MaxV that Roborock launched in early 2020.

The latest S6 MaxV that Roborock launched in early 2020.

Q3. 2020 isn’t the most economically stable year. What factors contributed to Roborock’s decision to expand its influence to SouthEast Asia?

While we admit it has been a challenging year across all markets, we see this as a great opportunity to introduce our high tech products to our Southeast Asian consumers.

Having to work from home is not easy for some, with parents having to watch over their kids while also hitting deadlines and KPI.

We hope that with our product, we can take at least one concern off their minds – cleaning.

This way, they can spend more time with their kids and family members too.

Our motto is, after all, let us take care of the things you hate, while you take care of the things you love.

Q4. Roborock gained the first spot during Shopee’s 10.10 sale. How do you plan to keep up the momentum?

We are very fortunate to have the support of our Southeast Asian consumers despite just breaking into the market.

We would definitely be looking at future sale events to reward them with better deals.

This is also an encouragement for us to create and release products with even higher end capabilities.

The Roborock S6 MaxV vacuums and mops at the same time.

The Roborock S6 MaxV vacuums and mops at the same time.

Q5. What are Roborock’s aspirations and goals for the local market and how do you plan to achieve this?

Besides growing our online presence, we hope to be able to provide a service centre to better serve our existing customers.

2 years from now, we plan to have our own brick-and-mortar store to provide consumers with a more wholesome shopping experience.

Q6. Other than markets you have already entered, what is Roborock’s plan and next steps?

Our investment is not just in channels, brand building or positioning of our Roborock products, but we are focused on our customers.

Our rapid business growth in each market is contributed by quality products with major high innovation features at reasonable price points, continuous innovation and user engagement.

In future, we aim to go further with collaborations with strategic partners ignited through marketing efforts.

* This interview is part of a collaboration between Roborock and

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2 Responses to “Interview: Joan Hu – Overseas Southeast Asia Director, Roborock”

  1. Rick Cho says:

    Is the S6 MaxV available in Singapore?

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