Sony has announced the new Alpha 7IV (available in Dec 2021) with 33-megapixel full-frame sensor, as well as two new flashes (late Nov 2021): HVL-F60RM2 and HVL-f46RM. Prices TBA.
Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.
The new Alpha 7 IV (model ILCE-7M4) features many of Sony’s imaging technologies including the latest BIONZ XR processing engine and AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies.
The newly developed 33MP full-frame back-illuminated Exmor CMOS image sensor offers good image quality and Wide ISO sensitivity range expandable to ISO 50-204800.
Key specifications of the Sony Alpha 7 IV. Click to enlarge. Full specs here.
The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience.
“With the introduction of the Alpha 7 III, we set the baseline for what full-frame cameras should deliver and now it is time to redefine those boundaries. The Alpha 7 IV brings together the best of Sony imaging technology to deliver a fantastic experience in both stills and video, meaning that users will be able to capture exactly the content that they want, in whatever situation they find themselves in,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific.
Alpha 7 IV tracks subjects with Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area.
For the first time, Real-time Eye AF can now track birds and animals’ eyes for both still images and movies, in addition to humans.
The detection accuracy for human face and eyes is also approximately 30% more improved, compared with Alpha 7 III.
The HVL-F60RM2 with GN 60 and 20-200mm coverage and HVL-F46RM with GN 46 and 24-105mm are powerful wireless flashes that offer precise control, enhanced high-speed and intuitive operability.
They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, using the Alpha Lighting System with the flash and camera communicating with each other.
Tags: Alpha, cameras, flashes, MIL, new arrivals, Singapore, Sony
what kind of resolution and frame rates do the Alpha 7 iv offer?
The Alpha 7 IV inherits technology taken from real-world movie production including S-Cinetone – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I intra-frame encoding for more efficient editing workflows and XAVC HS for doubled compression efficiency.